Better Collective Bolsters South American Presence with Acquisition of Torcedores.com
Better Collective, with a vision to become the leading digital sports media group, is strengthening its position in South America by acquiring the prominent Brazilian sports media platform, Torcedores.com.
This strategic move marks the addition of Better Collective’s first Brazilian sports media brand and reflects the company’s commitment to expanding its digital expertise in one of the world’s fastest-growing markets.
Driving Expansion in Brazil:
Better Collective continues to execute its M&A strategy to drive expansion in the Brazilian market. The acquisition of Torcedores.com, headquartered in Sao Paulo, Brazil, complements Better Collective’s strategic positioning in the region. The vibrant sports culture in South America, particularly centered around soccer, aligns naturally with Torcedores.com’s sports content, which also covers basketball, volleyball, tennis, and esports.
Simon Hovmand-Stilling, CEO of Better Collective South America, expressed excitement about welcoming Torcedores.com as the first sports media brand in Brazil, stating “I am truly excited to be welcoming Torcedores.com as our first sports media brand in Brazil. The sports brand complements our strategic position in the region and will expand our reach and sports content production – which in turn will make us even more relevant to our partners. South America, and more specifically Brazil, is an important growth driver for Better Collective and fits perfectly with our vision of becoming the leading digital sports media group.”
Strong Audience Engagement
Over the past year, Torcedores.com has consistently engaged a monthly audience of over 12 million sports fans, with a significant portion being returning users. The platform has also experienced robust growth on social media platforms like Facebook, YouTube, TikTok, Twitter, and Instagram, reaching millions of sports enthusiasts with tailored sports content.
The acquisition of Torcedores.com brings several synergy benefits for Better Collective:
- Access to a leading national sports media brand in a strategically important region.
- Utilization of a skilled network of content providers across Brazil.
- Expansion of revenue streams beyond traditional advertising (CPM).
Strong Presence in Brazil
Better Collective’s acquisition comes as the company significantly boosts its presence in Brazil, establishing a dedicated organization in the country and opening a new office in Rio de Janeiro in September. With the addition of Torcedores.com, Better Collective will solidify its presence with offices in both Rio de Janeiro and Sao Paulo.
The financial details of the transaction remain undisclosed. Better Collective will finance the acquisition with cash, and the group’s 2023 financial targets remain unchanged following this strategic move.
Torcedores.com is a prominent Brazilian sports media platform headquartered in Sao Paulo, Brazil. It boasts an extensive content generation network and focuses primarily on soccer, while also covering other sports such as basketball, volleyball, tennis, and esports.