Betway Joins Manchester City as Official Global Betting Partner
Betway has been named the Official Global Betting Partner of Manchester City, the reigning champions of the English Premier League. This multi-year agreement, announced by Super Group, Betway’s parent company, will commence with the 2024/25 season.
Partnership Launch at NYSE
The announcement coincided with Manchester City’s pre-season tour in the United States. To commemorate the partnership, key figures from Super Group and Manchester City participated in the iconic New York Stock Exchange (NYSE) bell-ringing ceremony.
Neal Menashe, CEO of Super Group, and Ferran Soriano, CEO of City Football Group, jointly rang The Opening Bell.
Statements from Leadership
Neal Menashe expressed enthusiasm about the new partnership: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Ferran Soriano echoed this sentiment, highlighting Betway’s established presence in the sports industry: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Expanding Sponsorship Portfolio
Betway’s sponsorship portfolio spans multiple high-profile sports teams and leagues, including the Premier League, La Liga, and the NBA.
This new partnership with Manchester City adds to their expanding presence in top-tier sports sponsorships.
Previous Collaborations
Last year, Betway also secured a deal with another English Premier League club, Arsenal, becoming the Official Betting Partner for the men’s team. This partnership includes global activations and exclusive content distributed across all social media platforms.
