Date: 11.07.2024

by Mateusz Mazur

BF Games Unveils Refreshed Visual Identity and Updated Logo

BF Games has announced a significant refresh of its visual identity. The update includes a revitalized logo and enhanced overall visual communication.

Maintaining Brand Elements

This redesign aims to improve readability and recognition, making it easier for both viewers and partners to identify and engage with the brand.

While the company name remains the same, the new logo retains the familiar yellow accents that have become synonymous with BF Games.

The redesign focuses on modernizing these elements to ensure a more impactful and recognizable presence across various media platforms.

Rollout Across Platforms

Starting July 11th, the refreshed visual identity will be visible across multiple platforms. The updated branding will appear on the company’s website, social media channels, and directly within the games, where the new logo will feature prominently in game loaders.

This consistent branding across all touchpoints is part of BF Games’ strategy to strengthen its market presence and enhance user experience.

Radosław Biernat, Head of Marketing at BF Games, expressed excitement about the new visual direction: “We are excited to present the new look of BF Games. We decided it was time to refresh our logo to align with the amazing new games and features we’ve rolled out in recent months.”

The updated branding will also be showcased at the iGB Amsterdam event, taking place from July 16-19. At this major industry gathering, BF Games will not only present top productions like “Raiders of the North” but also introduce attendees to the revamped look of their brand.