by Mateusz Mazur

BGaming Collaborates with Spanish Muralist Jay Kaes for Innovative Art and Gaming Fusion

BGaming Collaborates with Spanish Muralist Jay Kaes for Innovative Art and Gaming Fusion

BGaming, a rapidly growing iGaming content provider, has announced its latest creative collaboration with Spanish muralist Jay Kaes ahead of the SBC Summit Barcelona event. Jay Kaes is renowned for his captivating murals that explore the relationship between humanity and technology, making him an ideal partner for BGaming’s innovative approach to gaming content.

Another innovative partnership

During the SBC Summit Barcelona event taking place from September 19 to 21, Jay Kaes will reimagine BGaming’s top game themes and characters, including those from titles like Book of Cats, Penny Pelican, and Elvis Frog. Having created large-scale murals across the globe and collaborated with renowned brands such as Sony, Netflix, American Express, and Virgin Atlantic, Jay Kaes brings a unique perspective to the gaming world.

This collaboration marks the third partnership between BGaming and local artists this year, with previous collaborations featuring Dutch street artist I AM EELCO at iGB Live and pop-culture-inspired artist Thumbs at ICE London.

BGaming’s initiative, referred to as ‘when art meets gaming,’ highlights their commitment to innovative partnerships and fostering creativity. To enhance the experience, BGaming will also introduce an exclusive merchandise range tailored for attendees of SBC Summit Barcelona.

Innovative mindset

Kate Puteiko, CMO at BGaming, expressed excitement about showcasing Jay Kaes’ distinct artwork, stating “We are truly excited to showcase Jay Kae’s unique work, that reflects our perception of self and the future in an ever-changing world. Jay has transformed our much-loved game characters in his own style – which combines painting, street art and augmented reality technology to make a mind-bending combination.

“We look forward to visitors to our stand experiencing BGaming’s game art like never before and they will be able to get their hands on a limited-edition range of merch too.”

Jay Kaes, the artist, shared his enthusiasm for the collaboration, stating “Experiencing the excitement of having one of my street artworks capture someone’s attention and then receiving an offer for a collaborative project is undeniably invigorating.

“What made it even more captivating was that the BGaming team showcased an innovative mindset and a genuine willingness to embrace creativity and originality.”

This fusion of art and gaming demonstrates BGaming’s dedication to pushing boundaries and creating immersive experiences that resonate with both players and art enthusiasts alike.

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