BGC Launches Code Handbook to Enhance Standards in UK Betting Industry
The Betting and Gaming Council (BGC) has introduced its first Code Handbook, consolidating over 100 measures from 20 voluntary codes aimed at promoting responsible gambling and customer protection.
A Comprehensive Guide to Responsible Betting Standards
Marking its fifth anniversary, the BGC released the Code Handbook to gather and outline voluntary commitments made by its members, covering standards in responsible gambling and consumer safeguards.
While some guidelines align with the Gambling Commission’s License Conditions and Codes of Practice (LCCP), the majority exceed regulatory requirements, showcasing the industry’s dedication to higher standards.
The handbook includes measures such as the “whistle-to-whistle” ban on TV betting ads during live sports before 9 pm, which has effectively reduced children’s exposure to gambling advertisements.
Additionally, BGC members have committed to dedicating 20% of their TV, radio, and digital advertising to promote safer gambling messages.
Commitment to Continuous Improvement
BGC CEO Grainne Hurst emphasized that the Code Handbook represents a strong commitment by BGC members to deliver top-tier standards in the industry.
“With 20 Codes covering 100 measures, which all BGC members follow as a condition of membership, this comprehensive document should rightly be seen as the concrete demonstration of our member’s determination to deliver world-class standards. This Code Handbook is also not the final word on this work because the commitment to raising standards does not stop for the BGC, or our members,” Hurst said.
Collaborative Efforts with Government and Future Measures
The BGC is actively collaborating with the UK government and regulatory bodies to enhance existing standards, following the guidelines set forth in the recent White Paper on gambling reform.
Among the anticipated developments are strengthened spending checks for online customers and the expansion of the Bank Transfer Block initiative, which aims to give consumers more control over their spending habits.
Addressing the Challenge of Unregulated Operators
In the handbook, the BGC also highlighted the increasing issue of unregulated operators, noting that approximately 1.5 million Britons currently gamble with illegal sites that lack proper safety standards.
The BGC has warned that without adequate regulation and consumer protection, more people may be exposed to risks associated with these unregulated platforms.
