Blixx Gaming Debuts with FlowsPlay
Blixx Gaming has become the first operator to launch with FlowsPlay, a no-code gamification tool developed by Flows. The partnership introduces a new jackpot experience and demonstrates how quickly front-end gaming features can now be deployed without engineering support.
First Launch for FlowsPlay
Blixx Gaming is the first company to implement FlowsPlay, a recently released product by automation and integration platform Flows. The tool enables businesses to create and launch branded, interactive gamification layers with minimal technical input. The debut marks the official rollout of FlowsPlay and signals a shift toward faster, non-technical deployment of user-facing experiences.
Blixx will use FlowsPlay to support a new jackpot feature. The tool’s flexibility allows operators to build and modify gamified experiences in real time, enhancing their engagement strategies. According to Blixx CEO Terese Thagaard:
“Blixx is very excited to have launched FlowsPlay, which enables us to offer our players a fantastic jackpot experience. This will give us an enhanced opportunity to interact with our players and improve the overall engagement with our brands. The fact that our teams are in control and can fully customise FlowsPlay, gives Blixx the chance to build and grow creatively.”
Gamification Without Technical Barriers
FlowsPlay operates through a no-code interface and includes a range of pre-designed templates, enabling quick and customisable launches. As a result, product and marketing teams can introduce new features independently, reducing reliance on developers. Andrew Doublesin, Chief Product Officer at Flows, explained:
“With FlowsPlay, we’ve made gamification truly accessible. Any team, not just developers, can now create branded, interactive experiences with minimal effort. It’s about speed, ownership, and unlocking creativity without technical bottlenecks.”
FlowsPlay is available both as an individual tool and as part of the broader Flows platform, which offers integration and workflow automation capabilities. The launch with Blixx Gaming highlights the potential for operators to introduce gamified elements more quickly and flexibly than through traditional development cycles.