BlueBet Acquires TopSport to Strengthen Market Position
BlueBet Holdings Limited has announced the acquisition of key assets from TopSport to expand its presence in the Australian wagering market. The deal is expected to boost earnings and accelerate growth. To support the purchase, BlueBet is launching a $15 million equity raise.
Expanding Market Share
The acquisition aligns with BlueBet’s goal of securing a 10-15% share of the Australian market. The company expects the deal to increase earnings per share by more than 30% in FY26 and FY27. Integrating TopSport’s operations will help improve margins and customer engagement through BlueBet’s proprietary technology.
To finance the acquisition, BlueBet is issuing 44.1 million new shares through an institutional placement, aiming to raise $15 million. The funds will cover the upfront payment for TopSport and support integration, migration, and operational costs.
CEO Insights
BlueBet CEO Andrew Menz called the acquisition a key milestone in the company’s expansion.
“The acquisition of TopSport materially enhances BlueBet’s profitability and scale, is highly accretive for our shareholders and brings us closer to our strategic target of 10%+ market share in Australia. Inorganic growth remains a key opportunity for BlueBet and we have a laser focus and a repeatable M&A model to drive shareholder value by further consolidating the Australian wagering market.”
TopSport CEO Tristan Merlehan highlighted BlueBet’s strength in customer migration and operational scaling.
“We conducted a thorough process to identify the best partner for TopSport and BlueBet was the clear choice. BlueBet’s recent and long-term record in successful customer migrations and scaling wagering businesses is unrivalled in this market, and I am pleased to play a key role in its bright future as we grow our share of the Australian wagering market.”