Blueprint Gaming Breaks Into Swiss iGaming Market With Swiss Casinos Partnership

Expansion Through Content Integration

Through the partnership, Swiss Casinos will now offer a wide range of Blueprint’s slots, including branded titles such as Rick and Morty™: Strike Back, The Flintstones™, and ted™ Afterparty. These games, known for their strong cross-market appeal, are expected to enhance the operator’s current library with content that is both recognisable and performance-driven.

Swiss Casinos operates both land-based venues and one of the country’s most prominent online casinos. The company views the integration of Blueprint’s games as an opportunity to diversify its entertainment offering and meet the evolving expectations of Swiss online slot players.

Strategic Move Into Regulated Territory

The Swiss launch marks a significant step in Blueprint’s broader international growth strategy. With a firm focus on expanding its reach in regulated markets, the company continues to seek out high-profile partnerships that can boost its global presence.

“We are excited to partner with Swiss Casinos and mark our entry into Switzerland’s prosperous iGaming market, bringing our iconic and ever-expanding portfolio to a new pool of players. Launching with the country’s leading operator demonstrates our ambitious plans for 2025 as we seek to elevate Blueprint’s global footprint. We believe our diverse portfolio of games will resonate with a wide range of players, delivering increased engagement for Swiss Casino”, said Samuel Haggblom, Director of Key Accounts at Blueprint Gaming.

“Integrating Blueprint’s content onto our online platform is extremely exciting as it sees us gain a host of the most beloved games collections from the industry. As an industry leader ourselves, it remains a priority to provide our players with engaging content that drives acquisition and retention rates, and we look forward to gauging the reaction from our player bases”, added Patrick Mastai, Director of Online Casino at Swiss Casinos.