Bombay Group Makes Strategic Moves with C-Suite Hires
Bombay Group has reinforced its executive lineup by naming Rhiannon Bach as CMO and Lauren Findlay as CDO. The appointments aim to bridge its luxury offline assets with the company’s digital ambitions, especially via its new online casino platform, Yolo.com.
New Executives to Drive Brand and Growth
Rhiannon Bach will lead global marketing, brand identity, and VIP engagement across Bombay’s casino, hotel, dining, and digital channels. Her experience spans casino marketing, hospitality technology, and brand development within international markets. Meanwhile, Lauren Findlay will focus on strengthening Yolo.com and integrating Bombay’s luxury offerings into a cohesive digital journey.
She brings extensive expertise from roles in iGaming, e-commerce, and digital strategy, including positions at LeoVegas and bet365. Their combined leadership is expected to drive stronger cross-channel collaboration and enhance the brand’s visibility in regulated jurisdictions. With these appointments, Bombay aims to solidify its position as a forward-thinking entertainment group bridging traditional luxury and online engagement.
Digital Ambitions Meet Luxury Positioning
Bombay Group’s offline portfolio includes the Bombay Club casino in Tallinn, the Burman Hotel, fine-dining venues, and the Bombay Yacht & Jet services. The group envisions Yolo.com as a digital hub that connects players to exclusive experiences across its physical properties. With the new CMO and CDO in place, the company seeks to integrate marketing, technology, and customer engagement strategies into one unified ecosystem.
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This approach will allow the brand to offer consistent, high-end experiences across every touchpoint. The move also highlights Bombay’s long-term vision to blend its luxury heritage with cutting-edge digital entertainment, setting a new standard for premium iGaming brands.