Booming Games Appoints Craig Asling as Director of Games Amid Creative Expansion
Booming Games has named Craig Asling as its new Director of Games, bringing in over a decade of experience in creative leadership and game innovation. His appointment comes as the company enters a new phase of product development and strategic growth across regulated markets.
Industry Veteran Joins at a Key Moment
Craig Asling joins Booming Games with more than 12 years of experience in the iGaming sector, having held senior roles at major companies such as IGT PlayDigital, iSoftBet, and ESA Gaming. At IGT PlayDigital, he served as Creative Director and Head of Games Innovation, overseeing the launch of several successful slot titles and leading creative strategy across multiple global studios.
Asling’s background includes building HTML5 development teams from scratch and managing the full product lifecycle from concept to market. His track record in combining game mechanics, art direction, and strategic planning has earned him industry-wide recognition.
Commenting on his new position, Craig Asling said:
“I’m thrilled to be joining Booming Games at such an exciting time. The team’s passion and creative drive are truly inspiring. I’m looking forward to contributing to the next generation of standout titles and ensuring our portfolio continues to exceed player expectations around the world.”
Shaping the Future of Booming Games’ Portfolio
In his new role, Asling will lead Booming Games’ creative roadmap and innovation strategy. His responsibilities include mentoring cross-functional teams, refining product direction, and delivering content tailored to regulated markets.
Moritz Blume, VP of Games at Booming Games, welcomed the new hire:
“Craig’s appointment marks a significant milestone for our company. His proven leadership and exceptional creative vision perfectly align with our mission to deliver top-tier gaming experiences. We’re excited to welcome him on board and look forward to the impact he’ll make.”
The appointment signals Booming Games’ intention to deepen its in-house creative leadership as the studio scales its presence internationally.