Borut Petek Joins Superbet Group as Chief Global Affairs Officer
Superbet Group has appointed Borut Petek as Chief Global Affairs Officer. In his new role, Petek will focus on external affairs and government relations as the company continues its growth in regulated markets across Europe and beyond.
Strengthening Superbet’s Global Affairs Division
Borut Petek has joined Superbet Group as Chief Global Affairs Officer, supporting company founder Sacha Dragic and working closely with the global team. Superbet, backed by Blackstone, has become one of the world’s fastest-growing entertainment and technology groups. Petek expressed enthusiasm about leading the company’s external affairs and government relations strategy, highlighting the importance of strong regulatory engagement as a source of competitive advantage.
“Superbet, backed by Blackstone, has evolved into one of the world’s fastest-growing entertainment and technology groups. I’m excited to lead our External Affairs and Government Relations, strengthening how we operate in regulated markets into a real competitive advantage.”
Expanding Role at Hellen’s Rock Capital
In addition to his position at Superbet, Petek has become a Partner at Hellen’s Rock Capital, the single-family office of Sacha Dragic. His role there will focus on investment and entrepreneurship support within the firm’s broader business initiatives.
“I’m also proud to join Hellen’s Rock Capital, Sacha’s single family office, as Partner, contributing to its broader investment and entrepreneurial journey – for one of the most inspiring founders I’ve ever met,” Petek added.