BoyleSports Integrates Smart View Racecards
BoyleSports has partnered with Spotlight Sports Group (SSG) to integrate Smart View racecards into its digital sportsbook. The new feature will be available ahead of the Cheltenham Festival, offering an advanced, data-driven race analysis tool for bettors across the UK and Ireland.
A Modern Approach to Racecards
Smart View, developed by Spotlight Sports Group, is designed to simplify traditional racecards using a streamlined, intuitive interface. The product leverages insights from thousands of bettor interviews and incorporates technology inspired by popular video games like FIFA and Football Manager. Its dynamic data updates in real-time based on track conditions, drawing from Racing Post’s extensive racing database.
Since its public launch in 2024, Smart View has gained traction among bettors, demonstrating profitability at the last two Cheltenham Festivals and outperforming starting price favourites at the Dublin Racing Festival.
BoyleSports Expands Digital Betting Offering
BoyleSports, Ireland’s largest independently owned bookmaker, operates over 390 retail locations in Ireland and the UK. The company has a long-standing commitment to horse racing, sponsoring high-profile events such as the Irish Grand National.
Daniel Guest, Product Director at BoyleSports, emphasized the value of Smart View’s data-driven insights:
“We’re delighted to offer Smart View to our customers. What appealed to us is how Smart View is truly unique in the marketplace. The fact that it’s dynamic, backed by 40 years of historic data and built off the back of 3,000 interviews with sports fans means that it satisfies our customers’ need for high-quality, informative data, presented in a format that is easy to read for new and veteran bettors alike.”
A Strategic Partnership for the Future of Betting
The collaboration marks another milestone in SSG’s expansion as a provider of digital betting tools. Sam Houlding, Managing Director B2B for Spotlight Sports Group, highlighted the significance of the partnership:
“We are delighted to add BoyleSports to our digital partners for Smart View. Our innovative racecard has shown great success, particularly at major festivals, and is another example of Spotlight Sports Group’s commitment to the future of sports betting.”