Bragg Gaming Appoints Scott Milford to Lead Global Content Strategy

Leadership Addition Amid U.S. Growth

Bragg Gaming Group has appointed Scott Milford as Executive Vice President, Group Content. The company stated that his arrival aligns with a strategic focus on expanding its position in the U.S. iGaming sector and accelerating international content delivery. Milford, who has over 25 years of experience in gaming, will oversee Bragg’s in-house studios—Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic—as well as partnerships with third-party developers through the Powered by Bragg program.

Industry Experience Across Major Gaming Firms

Milford’s background includes leadership roles at Aristocrat Leisure Limited, Konami Group, and Aruze Gaming. At Aristocrat, he worked for 17 years, eventually becoming President and Managing Director of its social casino arm, Product Madness, and later Chief Product Officer at Pixel United, a $1.8 billion free-to-play games division. His experience spans product strategy and team development across land-based and digital formats.

Bragg is placing greater emphasis on its proprietary content as part of its U.S. expansion. The company noted that betting on its exclusive games has tripled year over year in the U.S. iGaming market, which is currently valued at $9.5 billion and projected to exceed $75 billion once fully regulated. The company’s studio network has been responsible for releases like Dragon Power Triple Gold, while its Powered by Bragg program includes titles from King Show Games, Bluberi, and Gamomat.

CEO and EVP Statements on Future Direction

Chief Executive Officer at Bragg, Matevž Mazij said:

“His vision, depth of expertise, and proven success in building global game development teams will help propel us into the next phase of our growth. With the increasing popularity of our exclusive IP such as our Connect & Collect™ mechanic, and a doubling of our U.S. game release cadence, Scott’s leadership will ensure we stay ahead of the curve as the most innovative force in iGaming.”

Milford commented on the company’s approach:

“Bragg’s relentless focus on innovation and excellence is unlike anything I’ve seen. This is a company that doesn’t just follow trends—it sets them. I’m excited to help elevate Bragg’s world-class teams and partners to new heights, creating next-gen online casino experiences that redefine what’s possible in gamification and player engagement.”