Bragg Gaming Group Hints at a Future Sale Amid Strategic Plans
Bragg Gaming Group, a B2B iGaming content and technology supplier, has hinted at a potential future sale despite the recent conclusion of its strategic review. The company underscored recent insider share purchases, which it argues reflect management’s confidence in its prospects. Furthermore, Bragg reiterated its positive outlook for 2025, including expectations of double-digit revenue growth, improved profit margins, and stronger operational leverage.
Fall in Share Price a Reason of Potential Sale
The announcement comes after the company’s share price dropped by approximately 30% following the strategic review. Bragg initially committed to remaining an independent public company, but CEO Matevž Mazij highlighted that the company remains open to pursuing strategic initiatives.
“We remain committed to creating shareholder value and liquidity opportunities over the next year through strategic transactions, or other value-enhancing initiatives. While the strategic review process has concluded, our dedication to pursuing these objectives heading into 2025 remains unchanged”, stated Matevž Mazij.
He also acknowledged that the strategic review provided valuable insights into what factors potential acquirers prioritize in their evaluations.
Focus Areas for 2025
Bragg outlined four primary areas of focus as part of its roadmap for 2025. These include driving stronger cash generation, diversifying revenue streams, accelerating the growth of proprietary content, and enhancing profit margins. Mazij emphasized that these objectives are both tangible and achievable within the company’s strategic framework.
“These concrete objectives, combined with our ongoing commitment to explore opportunities that could provide meaningful liquidity events for our investors, strengthen our position. As insiders, we clearly see the potential to see this value realized in 2025”, added Mazij.
Despite concluding its strategic review, Bragg remains active in exploring new opportunities. The company stated that it is currently evaluating a robust pipeline of prospects that are expected to build momentum going into the new year. Formal guidance for 2025 is anticipated to be released early next year, further solidifying its position in the industry.
The strategic review process, initiated in March 2024, followed a November 2023 open letter from investors frustrated by the company’s persistently low valuation. While the review concluded without leading to a sale, Bragg has signaled its intention to continue exploring avenues to unlock value for its shareholders.
