1xBET

Founding in Russia and Expansion into Grey Markets

1xBet emerged in Bryansk, Russia, created by Roman Semiokhin, Dmitry Kazorin, and Sergey Karshkov—three entrepreneurs with backgrounds in gambling and IT. From the start, the company adopted an aggressive growth strategy: offering high odds, localizing platforms quickly, and relying heavily on a franchise model that often blurred lines of accountability.

Despite starting locally, 1xBet rapidly expanded into unregulated or lightly regulated markets across Africa, Asia, and Latin America. The business registered offshore, operating primarily through entities in Curaçao and Cyprus, jurisdictions known for minimal oversight.

Unlike licensed European operators adhering to strict compliance, 1xBet grew by skirting regulations. It often accepted players from restricted jurisdictions without proper authorization and established a sprawling network of local agents under unclear legal terms.

Legal Troubles and Blacklists

In 2019, a report by the UK newspaper The Sunday Times revealed that 1xBet had advertised on illegal websites, accepted bets on children’s sports, and promoted a “Pornhub Casino.” The fallout was swift: the UK Gambling Commission revoked its license, and its local partner ceased UK operations.

Further investigations revealed that Interpol had issued red notices for the three founders, who were accused in Russia of illegal gambling operations. Although the company had relocated its base to Cyprus by then, the reputational damage was done.

Despite this, 1xBet’s platform continued to function in dozens of countries. In fact, it maintained aggressive marketing campaigns and affiliate programs.

Even after being blacklisted in countries like France, Russia, the UK, and the US, the company found refuge in emerging markets, where it adapted rapidly to local betting cultures. It also made inroads into the esports betting scene, a fast-growing niche attractive to younger demographics.

Death of a Founder

In 2023, co-founder Sergey Karshkov died in Switzerland at the age of 42. He reportedly suffered a fatal allergic reaction to a contrast agent during an MRI procedure. At the time of his death, Karshkov was under an international arrest warrant related to illegal gambling operations. He had previously been linked to cybercriminal entities in Russia.

High-Profile Sponsorships

One of 1xBet’s most visible strategies has been its sponsorship deals. The company positioned itself alongside world-renowned clubs and tournaments:

• FC Barcelona (official partner until 2029)

• Paris Saint-Germain

• Serie A (Italy)

• CAF competitions in Africa

• Chilean Football Championship

• Esports tournaments like 1xBet Series and 1xBet Pro Cup

1xBet remains one of the most recognizable names in the global gambling industry, continuing to expand into new markets and strengthen its foothold in online betting. At the same time, it continues to be one of the sector’s most controversial operators.