Ainsworth

Ainsworth Game Technology

Founded in 1995 by Len Ainsworth, the creator of Aristocrat Leisure, Ainsworth Game Technology (ASX: AGI) has become one of the leading suppliers of slot machines and gaming software worldwide. Headquartered in Sydney, Australia, the company operates across the Americas, Europe, Asia, and Australasia. Over the years, it has earned a reputation for quality, reliability, and advanced technology.

Ainsworth offers a complete ecosystem of gaming products, from design and development to manufacturing and ongoing service. Its goal is to create high-performing entertainment experiences that meet regulatory standards while keeping players engaged.

Innovative Gaming Products and Technology

Ainsworth’s portfolio includes a wide range of gaming cabinets, progressive jackpot systems, and linked slot games for casinos, clubs, and online operators. Each product combines strong visuals, dynamic gameplay, and robust engineering to deliver consistent performance.

The company’s most advanced platform is the Raptor cabinet, designed for multiple jurisdictions and game formats. This flexible system allows faster game development and improved operational efficiency. In addition, Ainsworth now uses Unity-based technology, which enables cross-platform game releases for Class II, Class III, and iGaming environments.

To stay competitive, Ainsworth runs several regional studios in Australia, North and Latin America, and Asia. These teams design localized content tailored to market preferences and cultural nuances.

Licensing, Compliance, and Market Presence

With more than 275 gaming licenses worldwide, Ainsworth operates in over 70 regulated jurisdictions. Its commitment to compliance and transparency has earned strong relationships with gaming authorities and operators.

The company follows strict standards for fairness and security. By controlling the full product lifecycle from design to field support – Ainsworth ensures consistent quality and regulatory alignment in every market.

Strategic Growth and Recent Developments

In recent years, Ainsworth has increased its focus on technology and efficiency. Its partnership with Novomatic, which already holds a majority stake, has expanded the company’s global reach. Novomatic’s proposed full acquisition would further integrate Ainsworth into its international network of gaming suppliers.

Although leadership changes occurred in 2024, including the resignation of CEO Harald Neumann, the company continues to innovate and strengthen its product lines. Its focus remains on regulated markets and new digital opportunities.