Allwyn
Allwyn has grown into a dominant force in the lottery industry. With a strong presence in Europe and beyond, it continues to shape the future of gaming. The company stands out with its digital-first approach, strategic acquisitions, and commitment to responsible gambling.
About
A Bold Entry into the Lottery Market
Allwyn, formerly known as Sazka Group, emerged as a major lottery operator in Central and Eastern Europe.
The company built its reputation by modernizing state lotteries, improving digital solutions, and driving player engagement.
Strategic Expansion and Market Growth
Allwyn expanded aggressively, acquiring stakes in established lottery businesses across Europe.
The company strengthened its portfolio by securing licenses in key markets, including the UK, Austria, and the Czech Republic. These moves positioned it as a global leader in the lottery sector.
Winning the UK National Lottery Bid
A significant milestone came in 2022 when Allwyn won the UK National Lottery license.
Beating long-time operator Camelot, it promised to revamp the lottery with cutting-edge technology and increased charitable contributions.
This victory marked a turning point, establishing its dominance in the global lottery industry.
Focus on Digital Innovation and Player Engagement
Allwyn invests heavily in digital transformation. It enhances lottery experiences with mobile-first solutions, AI-driven analytics, and interactive features.
These innovations help attract new players while maintaining engagement with existing customers.
Commitment to Responsible Gaming and Social Impact
The company prioritizes responsible gaming. It implements safeguards to protect players and promotes ethical gaming practices.
Additionally, Allwyn supports various social causes, ensuring that its operations benefit communities.
A Bright Future in the Lottery Industry
Allwyn continues to expand its influence. With a focus on digital growth, responsible gaming, and market acquisitions, it is well-positioned to shape the future of lotteries worldwide.