Altenar

Company Overview

Founded in 2011 under the name BetInAction Software, Altenar began as a small-scale development firm focused on core sportsbook functionality. The company rebranded in 2014, aligning its identity with a broader international strategy and growing demand for compliant, scalable sports betting technology. What started as a niche product has since evolved into a modular platform used by licensed operators in over 50 jurisdictions.

Altenar is led by CEO Stanislav Silin, a seasoned figure in the iGaming space with a technical background and strong emphasis on regulatory and product integrity. Under his leadership, the company has shifted from a low-profile technology vendor into an international sportsbook specialist with a diverse client portfolio.

Headquartered in Douglas, Isle of Man, Altenar also maintains operational hubs in Malta, Uruguay, and Costa Rica. Its expansion into Latin America — including the opening of a Montevideo office in 2024 — is part of a broader effort to offer real-time, localised support across time zones. As of mid-2025, the company employs over 600 staff globally, having tripled its headcount in less than four years.

Product Suite and Technological Capabilities

Altenar’s flagship offering is its fully managed sportsbook platform, available both as a turnkey solution and in a modular format. The software is designed to support multi-jurisdictional compliance and offers a high level of customisation, making it suitable for both tier-1 operators and emerging brands.

Key features include:

• Pre-match and live betting across 70+ sports

• Customisable Bet Builder, Cash Out, and Bet Boost tools

• Retail terminals and self-service betting kiosks

• Real-time risk management and trading desk

• Seamless PAM (Player Account Management) integrations

The company also provides API-driven services for operators who prefer to manage front-end or back-office components independently, and supports multi-brand, multi-language, and multi-currency configurations.

Licensing and Market Presence

Altenar operates in some of the world’s most tightly regulated betting markets, holding B2B licenses across Europe, the Americas, and parts of Africa. The company is fully licensed by authorities such as the Malta Gaming Authority, the Gambling Supervision Commission in the Isle of Man, and the Danish Gambling Authority, which granted it a supplier license in early 2025.

It also holds approvals in Romania, Ontario (Canada), and recently entered the African market with a national license issued in South Africa’s Western Cape province. In addition, Altenar is certified to operate in several other established jurisdictions, including Spain, Italy, Sweden, and the United Kingdom.

While Altenar keeps its client list relatively discreet, its platform powers a mix of European sportsbooks, Latin American operators, retail brands, and digital startups. It has developed particularly strong traction in Southern Europe, Scandinavia, and more recently LatAm, where it supports partners in countries like Colombia, Peru, and Brazil.

The company also works closely with integration partners and data providers, ensuring that its sportsbook remains dynamic, accurate, and competitive. In 2023, Altenar partnered with SCCG Management to expand its presence in the U.S. market, initially targeting tribal operators and emerging state-level licensees.

Culture, Innovation and Industry Recognition

Despite its rapid growth, Altenar maintains a reputation for being tech-driven, low-key, and compliance-first. Its workplace culture places emphasis on continuous learning, employee wellbeing, and sustainable business practices. In recent years, the company has redesigned its offices to be both energy-efficient and people-centric, earning praise for its ESG commitment.

The sportsbook has received multiple awards in recent years, including:

• Sportsbook Supplier of the Year – SBC LatAm 2024

• Best Online Sportsbook Provider – SiGMA Americas 2025

• Nominations and wins at EGR B2B, MiGEA, and SBC Awards Europe