Banijay Group
The Banijay Group, a global independent leader in the entertainment industry headquartered in Paris, has cultivated a diverse business model that spans content creation, live events, and a significant, high-growth presence in the European iGaming and online sports betting sector. Since its founding and subsequent listing on Euronext Amsterdam in July 2022 (initially as FL Entertainment), the group has leveraged entrepreneurship and strategic acquisitions to become a major force, aiming to inspire passion across audiences through engaging and innovative entertainment experiences globally.
About Banijay Group
Strategic Focus on European iGaming Growth
The group’s online sports betting and gaming operations, known as Banijay Gaming, are a key driver of its profitability and market position. The platform is recognized as one of the fastest-growing online sports betting platforms in Europe. The group laid the foundations for this division early, notably with an investment in Betclic and the creation of Banijay in 2008.
Currently, Banijay Gaming offers a comprehensive online experience. This includes betting across over 55 sports, as well as casino, poker, and horse racing (the latter in France only). The platform entertains a broad user base. Specifically, it serves over 1 million active users on a monthly basis and reported an impressive 37% increase in Unique Active Players in 2024.
Therefore, the company’s success relies on a proprietary, cutting-edge technology platform and an award-winning user interface. This design emphasizes player centricity and product innovation, ensuring an interactive and entertaining gambling experience.
Commitment to Regulation and Responsible Gaming
A core element of the Banijay Gaming strategy is a deep commitment to regulatory compliance and safety. The company primarily operates in regulated markets that offer stability and high barriers to entry. This strategy proved effective, as 99% of its revenue came from locally regulated markets in December 2024.
Moreover, the division places a strong emphasis on Sustainability & ESG (Environmental, Social, and Governance). For instance, it focuses on implementing advanced safer gaming measures. This proactive approach limits risks for players. It ensures the platform meets, and sometimes exceeds, the highest standards for betting security. The Banijay Gaming segment employs 1,267 individuals.
Financial Scale and Business Integration
The Banijay Group operates at a substantial financial scale. Overall, the company achieved a total revenue of €4,803 million and an adjusted EBITDA of €900 million in 2024. Significantly, the gaming segment contributed €1,456 million in revenue in 2024. The success of the Banijay Group is built on the integrated strength of its three high-potential activities:
- Banijay Entertainment: The world’s largest independent content producer and distributor. It features a vast catalogue of over 207,000 hours of content from over 130 production companies across 21 countries.
- Banijay Live: Dedicated to live experiences, including institutional ceremonies and immersive shows. This division was created following the 2023 acquisitions of Balich Wonder Studio and a minority investment in The Independents. Consequently, this division delivered an average of 4 events or shows per day globally in 2024.
This structure allows the group to continuously leverage intellectual property (IP), innovation, and creativity. It creates synergies between its content, live, and gaming arms. The group’s long-term objective is sustained, profitable development for all stakeholders. The pillars of entrepreneurship, responsibility, and leadership guide the company.