Betbazar

Company Profile

Betbazar was founded in 2017 as a response to growing demand for streamlined access to specialist iGaming content. Rather than developing its own games or platforms, the company positioned itself as a commercial hub for suppliers looking to reach operators globally. Its core business model is based on aggregation and resale of licensed digital content, combined with integration support and partner onboarding.

From the outset, Betbazar has focused on sourcing modular, scalable products with clear commercial value. It targets operators in regulated and emerging markets who are looking for flexible, API-driven solutions across multiple verticals. The company’s early focus on curated sourcing over volume aggregation remains central to its approach.

The company is led by CEO Alex Iaroshenko. His experience in commercial operations and digital product delivery has shaped the firm’s consultative approach to B2B integration.

Product portfolio

The Betbazar marketplace offers a wide range of B2B solutions across several categories:

• Live Data Feed: Real-time data for over 35 sports and esports disciplines, supporting both live and pre-match betting.

• Esports Content: High-frequency pre-match and in-play feeds for competitive gaming, optimized for low-latency delivery.

• Casino Games: Aggregated RNG slots and live casino tables from studios such as Mancala Games, Platipus, and Turbo Games.

• KYC Tools: Automated identity verification and onboarding systems, with emphasis on lightweight integration for new market entrants.

• Sportsbook Solutions: Includes iframe front ends, trading tools, platform components, and managed services — with recent integrations featuring GR8 Tech.

• Sports Content: Custom feeds and event coverage tailored to operator needs in regulated markets.

• Lottery Draws: Real-time access to national and international lottery results.

• Other Services: Bespoke integration support, consulting, and value-added tech solutions designed to accelerate time-to-market.

All products are delivered via API or iframe, and operators can select from a single source without negotiating individual deals with each provider.

International Footprint

Betbazar is headquartered in Limassol, Cyprus, with staff operating remotely across Eastern Europe. The company serves operators in Europe, Latin America, Africa, and parts of Asia, with a focus on markets that require localized content or flexible regulatory compliance.

Betbazar acts as an intermediary in deals involving platform providers, aggregators, and tier-two operators. Its distribution network includes integrations with companies such as Altenar, Agreegain, BetGames, and BETER.

Strategic Partnerships

Betbazar collaborates with a number of prominent operators across the global iGaming sector, including bet365, BetVictor, Betsson Group, Fortuna Entertainment Group (FEG), Superbet, Novibet, Kaizen Gaming, Abios, Altenar, and others.

Betbazar’s role in the value chain is both commercial and technical. It frequently supports or initiates integrations between suppliers and platforms. A recent example includes the onboarding of Platipus slot games via Agreegain, giving operators access to more than 150 games through a single commercial contract.

In 2024, the company deepened its partnership with GR8 Tech, adding its sportsbook platform, data feeds, and managed trading services to the marketplace. Betbazar provides the commercial and technical layer between GR8 Tech and interested operators, facilitating faster go-to-market timelines.

The company continues to invest in expanding its product categories, with recent growth in esports, crypto‑compatible solutions, and lightweight KYC tools for new market entrants. It also maintains a visible presence at major industry events, including ICE London, SBC Summit, and Belgrade Future Gaming.