Betby

About the Company

Betby is a sportsbook supplier and technology provider dedicated to building modern, data-driven solutions for the betting industry. The company was founded with the goal of reshaping sportsbook technology by focusing on scalability, flexibility, and rapid deployment. Operators partner with Betby to access a platform that improves both player engagement and operational efficiency.

The company combines a technology-first mindset with deep knowledge of the betting sector. As a result, Betby has quickly become a trusted partner for brands that want competitive and agile sportsbook solutions. By aligning innovation with practical operator needs, it positions itself as more than just a supplier — it acts as a long-term technology ally.

Product Portfolio

Betby’s central product is its all-in-one sportsbook platform. It delivers more than 700,000 pre-match and live events annually across over 100 sports. The platform integrates advanced risk management, real-time data, and a customizable front end, which allows operators to adapt the product to their brand identity.

In addition, the AI-driven trading engine automates odds compilation and event management, reducing manual tasks. Betby also offers Betby.Games, a portfolio of esports and virtual sports, including football, basketball, tennis, and leading cyber titles. Moreover, the platform connects seamlessly with casinos, payments, and CRM systems, providing a modular B2B ecosystem for iGaming.

Business Strategy

Betby’s strategy emphasizes modularity and adaptability. Instead of a single template, the company tailors its technology to each operator’s goals and market conditions. This partner-centric model strengthens long-term relationships and helps clients scale quickly.

The company invests in AI and automation to streamline operations, reduce costs, and support faster decision-making. At the same time, it keeps compliance at the core of its development, ensuring its solutions meet licensing standards in different jurisdictions. As a result, Betby builds trust while enabling operators to expand into both regulated and emerging markets.

Market Recognition and Operations

Betby has earned recognition within the iGaming industry for its sportsbook technology and innovation. It has received nominations and awards at events such as the SBC Awards and EGR B2B Awards. This recognition underlines its reputation as a forward-looking supplier.

The company works with partners across Europe, Latin America, Africa, and Asia, reinforcing its international reach. Its combination of transparency, technical proficiency, and customer-first service has positioned Betby as a valuable enabler of growth. Through ongoing product development and global expansion, Betby continues to strengthen its role in the digital betting ecosystem.