Betcris
Betcris, established in 1985, has evolved into a prominent entity in the online betting and gaming industry. Initially operating as a call center-based sportsbook, the company transitioned to online services in 2006, aligning with the digital transformation in the gambling sector. Betcris has since expanded its operations across various countries, including a significant presence in Latin America and recent ventures into the European market.
About
Global Expansion and Market Presence
Over the years, Betcris has strategically expanded its footprint across multiple regions. The company operates in countries such as Panama, Venezuela, Mexico, Peru, Ecuador, Guatemala, Nicaragua, Paraguay, Argentina, Honduras, Jamaica, the Dominican Republic, and the Philippines. In 2021, Betcris obtained a license to operate in Poland, marking its entry into the European market. This move reflects the company’s commitment to understanding European wagering trends and catering to the local bettor profile.
Product Offerings
Betcris offers a comprehensive range of betting options, including sports wagering, casino games, and horse racing events. The platform provides both pre-match and live betting options, allowing users to engage with events in real-time. In addition to traditional sports betting, Betcris offers online casino wagering, with a range of slots, bingo, and table games. The company also partners with various sports organizations globally, including the NFL and MLB, LigaPro of Ecuador, and the Mexican Football Federation, to offer sports betting.
Licensing and Regulation
Betcris operates under licenses from reputable regulatory bodies, ensuring a secure and fair gaming environment. The platform holds a gaming license granted by the Malta Gaming Authority, among others, adhering to stringent standards to provide a safe and trustworthy betting experience.
Technological Innovations
Embracing technological advancements, Betcris has integrated innovative solutions to enhance user engagement. The company utilizes advanced targeting and personalization features to engage users based on their unique league and team preferences. To incentivize usage of their online platform, Betcris sends instant, targeted, and eye-catching communication through web push notifications and SMS, catering to their diverse audience across various touchpoints.
Customer Engagement and Community Involvement
Betcris places a strong emphasis on community involvement and customer engagement. The company has built a solid relationship with the betting community and sports organizations, sponsoring various sports teams and events. For instance, Betcris is a proud sponsor of 10 Honduran football teams, including nine in the country’s first division, of which Betcris is also the primary sponsor.