Betika

Betika

Founded in Kenya and now active across multiple African markets, Betika has established itself as one of the most recognizable and accessible online betting brands in the region. With a strong focus on localization, mobile usability, and social responsibility, the company continues to grow its footprint while supporting local communities through sport.

About

The Origins of Betika and Its Kenyan Roots

Betika was launched in 2016 and is operated by Shop and Deliver Limited, a privately held company based in Nairobi. Since its inception, the brand has aimed to create a secure and engaging betting environment tailored to the needs of African customers. Its leadership, including CEO Robinson Mutua Mutava, has emphasized transparency, responsible gaming, and long-term scalability in the digital entertainment space.

Market Coverage

While Betika began in Kenya, it has since expanded across sub-Saharan Africa. The brand is now available in countries such as Nigeria, Ghana, Tanzania, Ethiopia, Uganda, Zambia, Malawi, Mozambique, and the Democratic Republic of Congo. This regional focus allows the company to adapt its offerings to local sports interests, regulatory landscapes, and payment ecosystems.

Betika Betting Products and Features

Betika provides a full suite of online gaming services, including:

  • Sports Betting: Covering local and international football, basketball, tennis, and over 60 other markets.

  • Live Betting: Real-time wagering with dynamic odds across popular leagues.

  • Virtual Sports: Fast-paced simulations of football and other sports.

  • Casino Games: A growing portfolio of online slots and table games.

  • eSports: Betting on top-tier video gaming tournaments.

All services are accessible through multiple platforms, including web, mobile apps (Android and iOS), USSD, and SMS, catering to a wide range of devices and connectivity levels.

Community Impact

Through the “Betika Na Community” program, Betika invests in sports development and social initiatives across Africa. This includes sponsoring football clubs like AFC Leopards and Kenya Police FC, supporting athletics events such as the Iten Road Race, and funding infrastructure projects like football pitch renovations. These initiatives reflect the brand’s commitment to being more than just a betting platform.

Technology and Accessibility

Betika has built its operations on a robust tech stack, including cloud-based infrastructure, real-time data analytics, and secure payment integration. The company focuses on creating a low-latency, mobile-first experience to meet the needs of users across urban and rural areas alike.

Betika positions itself not just as a gaming operator, but as a Pan-African brand rooted in intentionality, innovation, and community. The company’s mission is to offer responsible entertainment while driving positive change through sport and technology.