​Better Collective

​Better Collective is a leading digital sports media group that owns a diverse portfolio of global and national sports media brands. The company’s mission is to engage sports fans through compelling content and foster passionate communities worldwide. ​

About

History and Growth

Founded in Denmark in 2004 by Jesper Søgaard and Christian Kirk Rasmussen, Better Collective began with the creation of educational platforms within the iGaming industry. Over the years, the company has expanded significantly, both organically and through strategic acquisitions, evolving into a prominent player in the digital sports media landscape.

Global Presence

Headquartered in Copenhagen, Denmark, Better Collective operates globally with more than 20 offices around the world. The company’s international footprint is a testament to its ability to adapt to diverse markets and cater to a broad audience.

Product Offerings

Better Collective offers a comprehensive range of online sports media products, including:​

  • Sports Content and Data Insights: Providing sports enthusiasts with in-depth information, statistics, and analysis to enhance their engagement and understanding of various sports.​

  • Educational Tools and iGaming Communities: Developing platforms that educate users on betting strategies and foster communities where bettors can share insights and experiences.​

These offerings are designed to deliver a user-friendly and engaging experience, utilizing the latest technology to meet the evolving needs of sports fans.

Commitment to Responsible Gaming

Better Collective places a strong emphasis on responsible gaming, implementing ethical practices to ensure a safe and secure environment for its users. The company aims to make sports betting and gambling entertaining, transparent, and fair for the global network of online bettors. ​

Corporate Culture and Values

The company’s culture is built around core values that include:​

  • Transparency: Ensuring clear and open communication with users, partners, and stakeholders.​

  • Integrity: Upholding high ethical standards in all business operations.​

  • Innovation: Continuously seeking new ways to enhance user experience and stay ahead in the industry.​

  • Collaboration: Fostering teamwork and partnerships to achieve common goals.​

These values underpin Better Collective’s operations and contribute to its dynamic and inclusive workplace culture.​

Sponsorships and Community Engagement

Better Collective actively supports the sporting community through sponsorships and partnerships with various sports teams and organizations. This involvement underscores the company’s commitment to promoting sports and fostering community engagement.