ComeOn

Background and Ownership

The ComeOn brand was created shortly after the company’s founding in Stockholm in 2008. Its early success in Sweden and the wider Nordic region helped establish the foundation for what would later become ComeOn Group.

Between 2016 and 2017, Swedish gaming company Cherry AB completed the full acquisition of ComeOn in a deal worth around €280 million. Since then, the brand has operated under Cherry AB, which is privately owned by a consortium led by Bridgepoint. Reports from 2024 indicated that Cherry was considering strategic options, including a possible sale of ComeOn Group.

ComeOn Group has been managed by CEO Juergen Reutter since 2020.

Platform and Technology

The brand operates on ComeOn Group’s proprietary iGaming platform, developed entirely in-house. This technology powers both the casino and sportsbook products, allowing for faster feature updates and localized configurations.

ComeOn also uses its own sportsbook trading and risk management tools, giving the operator greater control over pricing, odds, and market adjustments.

Product Offering

ComeOn combines a full online casino with a complete sportsbook. The casino includes a large selection of slot games, jackpots, and table games from major suppliers such as NetEnt, Play’n GO, Pragmatic Play, and Evolution. A live casino section features roulette, blackjack, baccarat, and game-show formats.

The sportsbook covers both pre-match and in-play markets across football, tennis, basketball, and esports. The layout is straightforward and optimized for mobile use, with betting and casino available through a single account.

Bonuses vary by jurisdiction but usually include welcome packages with free spins, deposit matches, or boosted odds.

Markets and Licensing

ComeOn operates in several regulated European markets, including Sweden, Denmark, Germany, the Netherlands and Poland. It also holds a Malta Gaming Authority (MGA) licence under Diomedes Limited, which oversees the brand’s international operations.

In Poland, the brand has faced criticism from players for account restrictions, slow withdrawals and poor customer support, particularly after the removal of its live chat feature.

In 2022, ComeOn expanded into Canada after being approved by iGaming Ontario and the Alcohol and Gaming Commission of Ontario (AGCO).

The company is also a member of the International Betting Integrity Association (IBIA), which monitors betting integrity across regulated markets.