Genius Sports

The Origins and Global Reach of Genius Sports

Genius Sports was founded in London in 2001 under the name Betgenius. After merging with SportingPulse in 2016, the company expanded into a global technology provider. It now operates in more than 15 offices, including London, New York, Medellín, Sofia, and Tallinn.

The company works with over 700 sports organizations. These include major names such as the NFL, Premier League, NCAA, FIBA, and FIFA. Helps them distribute real-time data, engage fans, and protect the integrity of competition.

What Offers

Genius Sports delivers official data feeds, video streaming, AI tools, and risk management solutions. Sportsbooks rely on its fast and secure data to power in-play betting markets. Media companies use its content to enhance broadcasts and digital coverage.

The company also operates BetVision, a streaming tool that embeds odds and live bets directly into broadcasts. It has helped increase in-play betting activity during NFL games by more than 25%.

Through its GeniusIQ platform, offers optical tracking, automated officiating, and AI-generated highlights. These tools support leagues, broadcasters, and fantasy platforms alike.

Financial Growth and Market Strategy

Genius Sports is listed on the New York Stock Exchange under the symbol GENI. In Q1 2025, the company reported revenue of $706 million-up 20% year-over-year. Adjusted EBITDA rose by 188%, showing a clear improvement in profitability.

The company earns revenue from data rights, betting services, media partnerships, and direct-to-consumer technology. It continues to invest in AI, automation, and mobile-first engagement.

Why Genius Sports Matters

Plays a central role in how sports are experienced, analyzed, and monetized. It connects raw data with betting products, media content, and compliance tools. Through exclusive partnerships and ongoing tech development, Genius Sports helps the sports ecosystem operate faster, smarter, and more securely.