GeoLocs

Technology for Accurate Compliance and Seamless Integration

GeoLocs is engineered for efficiency and high data accuracy, which are critical for regulated iGaming operations. The platform offers a seamless integration process, which can be completed in under a week, thanks to a lightweight JavaScript library and a self-service GeoLocs portal.

The system uses low-code and a front-end focus, which reduces backend dependencies and allows the user interface to update dynamically when player location permissions change. The technology’s reliability is achieved through Multi-Source Data Analysis, which combines latitude and longitude data from a player’s device with information from GPS, Wi-Fi, and cellular networks to ensure high accuracy for regulatory purposes.

Advanced Validation, Security, and Fraud Prevention

The platform employs Dynamic Location Validation, moving beyond simple static checks by performing customisable Distance to Boundary (DTB) checks. The frequency of these checks automatically increases as a player approaches a geographic boundary, a function managed through the self-service platform to maintain compliance while optimising player experience.

For enhanced security, GeoLocs offers Trust Score Threshold Customisation, allowing operators to define criteria for device trustworthiness and deduct points for issues like VPN usage, IP changes, or location discrepancies. This system is paired with Advanced Fraud Detection that continuously monitors and proactively identifies threats such as GPS spoofing, proxy usage, device tampering, and attempts to spoof locations using developer tools.

The platform also enables Custom Geofencing, giving operators tools to create, manage, and enforce specific geographic boundaries, supporting both “allow and deny lists” to meet precise regulatory requirements.

Global Growth and Operational Strength

GeoLocs is built to handle high volumes, boasting a 99.95% uptime guarantee. The robust infrastructure manages hundreds of millions of geolocation lookups annually. The company’s long history began with technology development in 2010. Following launches with a leading UK operator in 2011 and in British Columbia in 2012, the technology was re-architected for the cloud in 2017.

The formal GeoLocs brand launch in 2021 preceded accelerated global expansion, including launches in Regulated Ontario and the USA in late 2022. The company secured over 20 new clients in 2024 and is set to go live in Brazil with Superbet in January 2025. This track record supports its standing as a trusted partner known for strong client retention.