Glitnor Group

Company Profile

Glitnor Group operates on the principle that “when you win, speed is everything.” The company operates across multiple segments of the iGaming industry, including B2C casino operations, B2B content creation, and strategic investments.

The company is led by CEO Richard Brown, who took over the role in January 2024 as a permanent successor to David Flynn. Brown joined Glitnor after seven and a half years at Gaming Innovation Group (GiG), where he worked as CEO since November 2019. Previously, he held positions as Chief Operating Officer, Digital Director and Managing Director of GiG Media.

Co-founder Jörgen Nordlund joins the leadership team. He has experience in the industry. Nordlund co-founded Vera&John, which sold to Intertain for $120m. He also co-founded Maria Invest AB, which sold to Unibet for $105m. He served on the Board of Directors for West International AB and Jackpotjoy plc.

Product Portfolio

Glitnor Group operates through multiple strategic divisions:

• B2C Casino Operations: LuckyCasino was re-launched in May 2018, as one of the first casinos to adopt Trustly’s Pay’n’Play method, allowing users to enjoy games without registration and to withdraw their winnings in just a few minutes.
• B2B Content House: Swintt serves as the group’s B2B content house, developing and distributing gaming content to operators across various markets. The studio focuses on creating slot games and other casino content for the iGaming ecosystem.
• Strategic Investments: The group has established Glitnor Ventures, a group initiative aimed at investing in emerging businesses within the industry.

International Footprint

Glitnor Group operates across more than eight regulated jurisdictions, focusing on expanding its European presence while developing its North American operations. The company’s growth strategy includes expansion into North America, which was implemented through a strategic investment in PlayStar Gaming Group.

The group maintains a European base while pursuing opportunities in emerging markets. Under Richard Brown’s leadership, the company seeks to establish game development studios in Europe, North America and Latin America.

Strategic Partnerships and Acquisitions

Glitnor Group has implemented a growth strategy through strategic partnerships and acquisitions:

• PlayStar Gaming Investment: In 2023, Glitnor Group acquired a 37.5% stake in PlayStar Gaming Group, marking its entry into the U.S. market. This investment provides funding for PlayStar’s expansion plans following positive cashflow generation from the New Jersey operation.
• OneCasino Acquisition: The company has agreed to acquire iGaming operator OneCasino, which will enhance Glitnor Group’s scale as it expands its reach across Europe. The acquisition is expected to close in the first quarter, with OneCasino planning to extend its network in Germany, where its final licence approval is in the pipeline.

Corporate Structure and Operations

Glitnor Group focuses on creating and managing products and brands, with a corporate culture that emphasizes entrepreneurship and execution. The company implements wellness programs and activities for its team members.

The group’s organizational structure includes specialized teams focusing on different aspects of the business: Player Acquisition Team for lead generation, B2C Team for Game Operations, and B2B Team for content provision.