Incentive Games

Who Is Incentive Games?

Incentive Games is a Scotland-based iGaming technology supplier specializing in mobile-first game development for online operators. The company delivers both free-to-play and real-money experiences designed to attract new players, extend session times, and improve lifetime value. Headquartered in Edinburgh, Incentive Games works with leading global brands that rely on effective engagement strategies to stay competitive.

A Data-Driven Approach to Player Engagement

What makes Incentive Games stand out is its strong emphasis on behavioral science and analytics. Every product is designed around real player data, helping operators achieve measurable growth. By understanding how users interact with game mechanics, Incentive Games creates experiences that generate repeat play, stronger loyalty, and better monetization results.

Their products – spanning Crash, Tower, Arcade, and other instant-win categories—are built to deliver quick, exciting gameplay loops optimized for mobile audiences. This focus on design efficiency and accessibility supports high levels of retention, which the company reports at more than 90% across its portfolio.

Free-to-Play and Real-Money Solutions

Incentive Games originally gained recognition for its high-performing free-to-play titles, which have proven effective in acquisition campaigns. Today, the company continues to enhance these offerings while strategically scaling real-money gaming content through its new division, Incentive Studios. This expansion allows the brand to broaden its reach in regulated markets where operators seek differentiated casino experiences beyond standard slot content.

Proven Performance and Scalable Technology

The company reports more than 123 million game entries in a single quarter and over £127 million in prizes awarded within one year. These achievements reinforce the strength of its platform and its ability to create commercially impactful game solutions. Operators benefit from fast integrations, custom branding options, and ongoing performance optimization supported by advanced analytics.

Global Expansion and Market Growth

Incentive Games is rapidly increasing its presence in Europe, North America, and other regulated regions. Recent licensing approvals, such as in Michigan and Ontario, mark important milestones that open new opportunities for growth. As more operators recognize the value of personalized engagement strategies, continues to position itself as a preferred partner for innovative, results-driven content.