Kaizen Gaming

​Kaizen Gaming is one of the largest and GameTech companies globally, renowned for its innovative approach to online gaming and commitment to responsible gaming practices. With a focus on technology and people, Kaizen Gaming aims to continually improve its products and services to provide the best and most trusted online gaming experience to customers worldwide.​

About

History and Growth

Founded in Greece in 2012, Kaizen Gaming has rapidly transformed the gaming landscape by leveraging cutting-edge technology and a customer-centric approach. The company operates through its primary brand, Betano, which has an established presence across numerous markets in Europe, the Americas, and Africa. This expansion reflects Kaizen Gaming’s strategic vision to become a global leader in the online gaming industry. ​

Global Presence

As of 2025, Kaizen Gaming operates in 18 markets, including Portugal, Brazil, Romania, Germany, Bulgaria, Czech Republic, Chile, Peru, Ecuador, Canada (Ontario), Greece, and Cyprus. The company’s international footprint is a testament to its ability to adapt to diverse regulatory environments and cater to a broad audience.

Product Offerings

Kaizen Gaming offers a comprehensive range of online gaming products, including:​

  • Sportsbook: A platform for sports betting enthusiasts to engage with various sports events.​

  • Live Betting: Real-time betting options that enhance the excitement of live sports events.​

  • Casino: A diverse selection of online casino games catering to different player preferences.​

These offerings are designed to deliver a user-friendly and engaging gaming experience, utilizing the latest technology to meet the evolving needs of players. ​

Commitment to Responsible Gaming

Kaizen Gaming places a strong emphasis on responsible gaming, implementing ethical practices to ensure a safe and secure environment for its users. The company has a dedicated Responsible Gaming team that proactively promotes responsible gaming tools and supports customers in maintaining healthy gaming habits.

The company’s culture is built around core values that include:​

  • People First: Prioritizing the well-being and development of employees and customers.​

  • Passion: Demonstrating resilience and dedication to delivering exceptional products and services.​

  • Continuous Improvement: Embracing the philosophy of ‘Kaizen,’ meaning ‘change for the better,’ to foster ongoing development.​

  • One Team: Promoting collaboration and unity across all levels of the organization.​

  • Customer Lens: Maintaining a customer-centric approach in all business decisions.​

These values underpin Kaizen Gaming’s operations and contribute to its dynamic and inclusive workplace culture.

Sponsorships and Community Engagement

Kaizen Gaming actively supports the sporting community through sponsorships of athletes, teams, and leagues across its operating countries. This involvement underscores the company’s commitment to promoting sports and fostering community engagement.

Awards and Recognition

The company has received multiple industry accolades, including:​

  • Operator of the Year at the 2024 EGR Operator Awards.

  • Employer of the Year, recognizing its exceptional workplace culture.

  • Affiliate Program and Football Betting Operator awards, highlighting its excellence in these areas.