LeoVegas

A Mobile-First Approach to Gaming

From the beginning, LeoVegas embraced a mobile-first strategy, recognizing smartphones’ growing influence in gaming.

The idea was born in 2011 at a casual barbecue, where co-founders Gustaf Hagman and Robin Ramm-Ericson discussed creating a casino designed specifically for mobile users. They noticed how the iPhone 3s, with its rounded design, resembled a roulette wheel. This sparked their vision for a seamless mobile gaming experience.

In January 2012, LeoVegas launched simultaneously on mobile, tablet, and desktop. While many competitors still prioritized desktops, LeoVegas focused on mobile accessibility. It offered fast loading times, intuitive navigation, and an extensive selection of mobile-optimized games.

The company didn’t stop at web-based solutions. It invested heavily in iOS and Android apps, ensuring a smoother user experience. Features like quick deposits, biometric login, and personalized notifications enhanced engagement. This mobile-first approach not only attracted a large user base but also won multiple industry awards.

By continuously refining its mobile platform, LeoVegas set new standards in the industry. Today, it remains a leader in mobile gaming, delivering seamless entertainment worldwide.

A Gaming Experience for Everyone

LeoVegas offers a diverse selection of games, catering to all types of players. Its casino section includes a vast array of slots, table games, and progressive jackpots, appealing to both casual users and high rollers.

For those who prefer live-action, the live casino streams real dealers in high definition, replicating the experience of a land-based casino. Meanwhile, its sportsbook covers major international tournaments as well as local events, making it a comprehensive betting platform.

By continuously expanding its portfolio, LeoVegas ensures players always find something engaging.

Strategic Partnerships and Sponsorships

LeoVegas has strengthened its brand presence through strategic partnerships. It has secured high-profile sponsorship deals with football clubs such as Brentford, Norwich City, and Blackpool. These collaborations increased its visibility among sports fans while reinforcing its credibility as a sportsbook operator.

Beyond traditional sports, LeoVegas expanded into esports. Its partnership with Abios, a leading esports data and technology provider, has enhanced its offerings in this fast-growing sector. By aligning with both established and emerging markets, LeoVegas continues to evolve as a versatile gaming brand.

Commitment to Responsible Gaming

LeoVegas prioritizes player safety with strong responsible gaming initiatives. It developed LeoSafePlay, a dedicated platform designed to promote safe gambling. This initiative includes tools for self-exclusion, deposit limits, and real-time monitoring to help players manage their gaming behavior responsibly.

Acquisition by MGM Resorts International

In 2022, MGM Resorts International acquired LeoVegas for approximately $607 million. This move aimed to expand MGM’s online gaming presence, leveraging LeoVegas’s established platform to accelerate digital growth.

Recent Developments

LeoVegas continues to innovate. In February 2025, the company partnered with Women in Tech, highlighting its commitment to diversity and inclusion in the tech sector.

Additionally, LeoVegas divested BeyondPlay for €1.9 million, securing a 73% return on investment in less than two years. This strategic decision reflects its sharp financial management and focus on core gaming operations.

From a mobile-focused startup to a global gaming powerhouse, LeoVegas has demonstrated adaptability and forward thinking. By staying ahead of industry trends, it remains a key player in the competitive online gaming landscape.