Lottomatica

Who Is Lottomatica?

Lottomatica is a leading gaming company operating under authorization from the Italian Customs and Monopolies Agency. Headquartered in Rome, the business focuses exclusively on the regulated Italian market and maintains a strong presence in both online and offline channels. As a publicly listed company on Euronext Milan, Lottomatica plays a significant role in Italy’s betting and gaming industry.

The brand encompasses a wide portfolio including sports betting, online casino, poker, bingo, skill games, and virtual sports. Lottomatica manages several well-known consumer brands such as GoldBet, Better, Betflag, Planetwin365, and Lottomatica.it, positioning it as a diversified provider with high recognition among local players.

Comprehensive Business Structure

Lottomatica organizes its operations across three core segments: Online, Sports Franchise, and Gaming Franchise. The Online division includes casino platforms and sports betting available on mobile and desktop apps. The Sports Franchise segment consists of thousands of licensed betting shops and kiosks across Italy, while the Gaming Franchise division manages amusement machines, video lottery terminals (VLTs), and dedicated gaming halls.

With more than 4,000 betting points of sale and over 1,100 gaming venues, holds the largest specialist distribution network in the Italian sector. This extensive footprint enables the company to reach customers across diverse regions and demographics.

Financial Scale and Market Performance

Lottomatica reports strong business results and considerable tax contributions to the state, supporting the regulated framework of the Italian market. Annual betting turnover has reached tens of billions of euros, demonstrating the company’s scale and the maturity of Italy’s entertainment segment.

The group continues to expand through strategic acquisitions. A notable example is the 2024 purchase of SKS365 Malta Holdings, which added further online brands and strengthened its market position.

Responsible and Sustainable Operations

Lottomatica actively incorporates responsible gaming initiatives into its strategy, aiming to ensure safe play practices across digital and retail environments. The company has also developed a long-term environmental plan known as LESS (Lottomatica Environmental Sustainability Strategy), highlighting sustainability goals through 2033.