Odds88

Odds88 is an Estonia-based B2B technology provider specialising in sportsbook aggregation, data feeds, and automation tools for betting operators. Built on a modular framework, the company offers fully customisable solutions designed to enhance flexibility, scalability, and precision across regulated and emerging markets.

About Odds88

Company Overview

Odds88 officially launched in January 2025, following the rebranding of TradeArt, a long-established data aggregation platform. The transition marked the company’s evolution from a traditional feed supplier into a full-service sportsbook technology provider.

According to the company’s official information, Odds88 covers over 110 sports and delivers more than 4,000 events daily through a system that aggregates multiple data sources and integrates both mainstream and niche disciplines. The platform allows operators to configure and personalise their content for local audiences, combining speed, reliability, and market depth.

Odds88 operates within the Yolo Group ecosystem, which connects the brand to a broader network of gaming, fintech, and data-driven ventures. In August 2025, Will Fyler was appointed Managing Director, signalling a new phase of expansion for the company.

Product Portfolio

Odds88 provides an extensive range of sportsbook tools designed for automation and operational efficiency. Its main offerings include:

  • Odds Aggregation API – integrates multiple data and feed providers, combining proprietary and third-party content for both global and local markets.

  • BetRank Automation Engine – an intelligent algorithm that analyses betting activity in real time to assess theoretical value and reduce manual oversight.

  • Risk Management Tools – a set of analytics modules for detecting irregular betting patterns, monitoring exposure, and maintaining data integrity.

  • Dynamic User Templates – configurable operator dashboards that can be customised to brand identity and regional requirements.

  • Fallback and Reliability System – a redundancy layer that automatically switches between feed suppliers to ensure uninterrupted uptime and stability.

Automation and reliability are core pillars of the Odds88 infrastructure. The company’s AI-driven systems process high-volume data in real time, optimising pricing and enabling operators to manage trading operations with greater accuracy and control.

Market Presence and Expansion

Odds88 serves a global portfolio of operators through its adaptable, multilingual platform. Its localisation framework supports diverse markets and user interfaces, allowing clients to deliver region-specific sports content and trading experiences.