Onlyplay

Company History

Onlyplay was officially founded on June 12, 2020, following over a decade of experience in software outsourcing. Its roots date back to 2007, when it operated as an outsourcing firm developing gaming solutions for third-party operators. After years of white-label development, the team shifted focus toward its own branded content, built around user engagement, innovation, and crypto-native design.

The studio is headquartered in Vilnius, Lithuania, and has grown rapidly thanks to integrations with leading platforms and direct operator partnerships.

Product Portfolio

Onlyplay’s growing portfolio features over 100 mobile-optimized games across several categories:

• TapGames™ – interactive titles requiring active player input

• Crash games – multiplayer-driven, fast-paced formats

• Instant win and slottery games – hybrid RNG-arcade mechanics

• Cascade and video slots – classic and original game themes

Games are built using provably fair logic, with support for both real-money and crypto play. Features include multiplayer modes, customizable avatars, and localization in multiple languages. All products are designed with a lightweight footprint for mobile and instant-play environments.

Notable titles include Piggy Tap™, Joker Coins, and Coin Flynn, recognized for their strong user engagement and cross-market performance.

Ownership and Leadership

Onlyplay is a privately held company, originally spun out of an outsourcing firm that operated under the same name. Since the company’s launch in 2020, Christina Muratkina has served as CEO, overseeing product strategy and international growth.

The studio employs between 50 and 200 professionals, including developers, designers, game mathematicians, and commercial teams operating across multiple jurisdictions.

Market Reach

Onlyplay has established a global footprint, with content live through operator and aggregator partnerships across Europe, Latin America, Asia, and Africa. The company localizes content to match cultural preferences, offering tailored themes and multilingual support.

Its focus on fast-loading, mobile-first design has positioned it well in both traditional and crypto-regulated markets.

Strategic Partnerships

In 2025, Onlyplay announced a strategic partnership with NGX, a leading gaming technology provider. The company also maintains ongoing partnerships with major aggregators such as SoftSwiss and Slotegrator, enabling widespread distribution across iGaming platforms worldwide.

Onlyplay is a regular exhibitor at global expos including ICE London, SiGMA, and iGB L!VE, where it showcases its latest innovations and experimental game formats.