OPAP
OPAP, a Greek institution founded in 1958 and now a part of the Allwyn group, is the foremost gaming and entertainment company in Greece, holding the exclusive rights for a comprehensive range of betting and lottery operations within the country. Specialising in numerical lotteries, sports betting, horseracing mutual betting, instant win games, and Video Lottery Terminals (VLTs), OPAP maintains a critical market position and significant international recognition within the iGaming sector.
About OPAP
Mandate and Market Exclusivity
The core of OPAP’s operational strength lies in its government-granted exclusivity. Since its founding, the company has held the sole mandate for the operation and management of essential national gaming verticals.
This includes not just the traditional lotteries and sports wagering but also newer formats like VLTs. This robust, legally defined portfolio has allowed the firm, which employs between 1,001 and 5,000 staff, to consolidate its leadership and focus its long-term strategic efforts on modernization.
Strategic Pillars for Global Ambition
OPAP is actively pursuing its vision to become a “world-class gaming entertainment company.” The strategy for achieving this goal is defined by focused investment across five critical areas: customers, people, network infrastructure, product development, and digital-technology capabilities.
This forward-looking approach is underpinned by a defined corporate culture, shaped by its Core Values: Fun, Dynamic, Passionate, and Fair. These principles guide the organization, a culture that has earned it external recognition, including being named one of the Best Workplaces in Greece for three consecutive years – 2018, 2019, and 2020.
Corporate Responsibility and High-Profile Sponsorship
The company’s influence extends beyond its commercial activities through a deep commitment to social responsibility. OPAP is considered a major corporate social champion in Greece, channeling support to the community via extensive programs centered on Health, Sports, and Employment.
Furthermore, OPAP leverages high-visibility international partnerships to strengthen its global brand presence. Notably, the company acts as an Official Partner of the McLaren F1 Team, linking the Greek gaming giant to the competitive, dynamic world of Formula 1 racing and demonstrating its reach outside of its domestic operational base. This strategy aligns with its goal of global status, while maintaining a leading position in incorporating and upholding global Responsible Gaming principles across all its offerings.
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