Party Poker
Established in 2001, PartyPoker has become a prominent name in the online poker industry. As part of Entain’s portfolio, it offers a diverse range of poker games and tournaments to players worldwide.
About
Origins and Growth
PartyPoker was launched by PartyGaming in 2001, quickly rising to prominence as one of the largest online poker platforms. The platform gained significant traction, with up to 80,000 players logged in simultaneously during its peak years.
This rapid growth was bolstered by strategic marketing and endorsements from notable figures like Mike Sexton, the former host of the World Poker Tour.
Merger and Expansion
In 2011, PartyGaming merged with bwin Interactive Entertainment to form Bwin.Party Digital Entertainment. This merger expanded PartyPoker’s reach and resources, solidifying its position in the global online gaming market.
Later, in 2016, GVC Holdings (now Entain) acquired Bwin.Party, bringing PartyPoker under its extensive brand portfolio.
Current Offerings
Today, PartyPoker provides a comprehensive online poker experience, featuring a 24/7 schedule of cash games and tournaments with substantial daily guarantees. Players can enjoy various poker variants, including Texas Hold’em and Omaha, catering to both casual players and high-stakes enthusiasts.
The platform also offers a user-friendly mobile app, allowing players to participate in games on the go.
Commitment to Player Rewards
PartyPoker is dedicated to rewarding its players through various promotions and loyalty programs.
One notable initiative is the cashback program, where players can receive up to 55% cashback on the rake they generate each week, with no upper limit on earnings.
Live Events and Community Engagement
Beyond the virtual tables, PartyPoker has a strong presence in live poker events. The brand has hosted numerous tournaments worldwide, providing players with opportunities to compete in prestigious live settings.
In 2025, PartyPoker announced the launch of a new poker tour across the UK, with events scheduled in major cities like London, Manchester, and Glasgow. This initiative underscores PartyPoker’s commitment to fostering a vibrant poker community both online and offline.
PartyPoker has cemented its reputation through innovation and a strong player-focused approach. From its early dominance in online poker to its integration into Entain’s portfolio, the brand has continuously evolved.
Its mix of online tournaments, lucrative cashback programs, and high-profile live events, including the newly launched UK poker tour, keeps it relevant in a competitive market. With a focus on accessibility and community engagement, PartyPoker remains a key player in the global poker scene.