Pinnacle

History of Pinnacle

Founded on August 6, 1998, Pinnacle was originally known as Pinnacle Sports. Pinnacle launched its sportsbook operations two months later in October 1998. Operating from Curaçao, where its headquarters remain, the company initially accepted bets over the phone and posted betting lines online. By 2000, Pinnacle transitioned to a fully operational online sportsbook under the domain planetpinnacle.com, eventually moving to pinnacle.com in 2003.

Pinnacle quickly gained a reputation as a sharp, bettor-friendly bookmaker by offering the best odds, highest betting limits, and a unique “winners welcome” policy. Its approach focused on low margins, fast payouts, and no personal betting limits, attracting professional and high-stakes bettors worldwide. This distinct business model facilitated steady growth despite minimal marketing and no bonuses or promotions, relying instead on word-of-mouth within the betting community.

Throughout the 2000s, Pinnacle expanded globally, opening offices in London (2005), Manila (2009), and Malta (2015). In June 2016, the company rebranded from Pinnacle Sports to simply Pinnacle after acquiring the pinnacle.com domain, reflecting its evolution into a broader online gaming platform.

Services and Products

Sportsbook

Pinnacle is renowned for its sportsbook, offering over 18 sports categories, including soccer, tennis, baseball, basketball, volleyball, hockey, and esports. It provides both pre-match and live betting options with highly competitive odds and high betting limits. Notably, Pinnacle accepts arbitrage bets, a rarity in the industry, allowing bettors to place offsetting bets to minimize risk.

Casino and Live Casino

Pinnacle’s casino section features a portfolio of over 3,000 games sourced from providers such as Hacksaw Gaming, NetEnt, Endorphina, Relax Gaming, Pragmatic Play, Playson, Booongo, and Spinomenal. The offerings include:

• Slots: Popular titles like Gates of Olympus, Book of Dead, Sweet Bonanza.

• Table Games: Blackjack, Baccarat, European Roulette, etc.

• Poker Variants: Deuces Wild, Joker Poker, Double Bonus Poker.

• Live Dealer Games: Providing an immersive experience with real dealers and player interaction akin to a land-based casino.

Promotions and Competitions

Pinnacle runs various promotions, including seasonal bonuses and leaderboard competitions where players earn points to win prizes. The exclusive Pinnacle League offers a €1,200 monthly prize pool for registered tipsters who meet deposit requirements.

B2B Solutions – Pinnacle Solution

Pinnacle offers sportsbook technology and services to partners through Pinnacle Solution, enabling other operators to leverage Pinnacle’s expertise and product suite via API integration. This B2B service includes sportsbook odds, risk management, and casino content.

Partnerships and Sponsorships

Pinnacle runs a robust affiliate program. Pinnacle Affiliates is offering up to 35% revenue share, lifetime commissions, no player quotas, and automated payments. The program is highly regarded for its fair structure and high conversion rates, attracting media buyers and affiliates globally.

Pinnacle is an official partner of several esports organizations and has expanded its distribution partnerships, notably with Relax Gaming, which provides a wide portfolio of slot games and casino content to Pinnacle’s platform.

Regulatory Compliance

Pinnacle operates under a Curaçao gaming license (License 8048/JAZ2013-013) and holds a Class II Remote Maltese Gaming Licence since 2015, ensuring compliance with international regulatory standards.

In September 2022, Pinnacle received its first North American license from the Alcohol and Gaming Commission of Ontario (AGCO), allowing it to operate legally in the regulated Ontario online betting market.

In 2022, Pinnacle joined the International Betting Integrity Association (IBIA), reinforcing its commitment to integrity and responsible gaming by participating in global betting integrity monitoring and alert systems.

With over two decades of experience, Pinnacle has established itself as a trusted and influential name in the global iGaming market. By combining a sharp betting model, expansive casino offerings, and robust B2B services, the company continues to attract serious bettors and partners alike. Its commitment to regulatory compliance, responsible gaming, and strategic expansion – particularly in esports and North America – positions Pinnacle as a resilient and forward-thinking company in the evolving online gaming landscape.