PointsBet

About the Company

PointsBet is an Australian-founded sports betting and iGaming company established in 2017. The company quickly gained recognition for its distinctive PointsBetting model, a system that increases potential winnings or losses based on how accurate a bet is. This innovative approach enhances user engagement, creating a more dynamic experience for sports fans. PointsBet’s focus on cutting-edge technology and player interaction has positioned it among the fastest-growing brands in the regulated global sports betting market.

The company operates across Australia, Canada, and several U.S. states, maintaining headquarters in Melbourne and offices in Denver and Toronto. By combining technological excellence with a deep understanding of user behavior, PointsBet continues to refine how players engage with online betting platforms.

Product Portfolio

PointsBet offers a comprehensive sports betting platform supported by a robust cloud-based system. The platform features thousands of betting markets across sports like the NFL, NBA, MLB, NHL, and major international leagues, as well as racing, tennis, golf, and MMA. Its advanced mobile app and intuitive web interface provide seamless access to live and in-play betting, catering to both casual and professional bettors.

In addition to sports betting, PointsBet provides B2B software development and advanced wagering solutions for partners worldwide. Its focus on proprietary technology ensures that every product — from odds generation to risk management — remains fast, secure, and customizable. The platform’s flexibility and reliability are key differentiators in an increasingly competitive iGaming environment.

Business Strategy

PointsBet’s strategy emphasizes complete control over its technology stack, allowing it to innovate without reliance on external suppliers. This ownership extends from customer-facing design to backend account management, enabling rapid adaptation to regulatory and market changes. The company invests heavily in marketing, technology development, and new verticals to strengthen its presence across regions.

Expansion into regulated markets remains a top priority, with PointsBet securing multiple operating licences across the U.S. and Canada. The company also upholds strict responsible gambling policies, integrating tools and resources that promote player safety and transparency.

Market Recognition and Operations

Today, PointsBet employs nearly 300 professionals worldwide and continues to build a strong international presence. Its patented PointsBetting system has set it apart from competitors, earning positive recognition from both users and regulators. Operating under a strategy that combines innovation, regulatory compliance, and market adaptability, PointsBet has solidified its reputation as a trusted and forward-thinking operator.

As the sports betting landscape continues to evolve, PointsBet’s commitment to technology, user experience, and responsible gaming ensures it remains at the forefront of the global iGaming industry.