Push Gaming

Company Background

Push Gaming was founded in 2010 by James Marshall and Winston Lee, initially with a focus on adapting land-based slot content for online platforms. Within a few years, the company shifted its strategy toward developing original games, recognizing the growing demand for mobile-first, high-quality slot experiences.

This transition marked a turning point in Push Gaming’s growth. The launch of titles like Jammin’ Jars and Fat Rabbit helped the studio gain significant traction, leading to a series of successful partnerships with leading operators across Europe. Since then, the studio has grown into a fully self-sufficient content provider, developing, managing, and distributing its own games through proprietary technology.

Game Portfolio

Push Gaming focuses exclusively on developing slot games. The studio does not offer table games, scratch cards, or any other products—its entire operation is centered around video slots built in HTML5 technology, with full support for mobile devices, multiple languages, and currencies. All games are developed in-house, including game mechanics, graphics, math models, animations, and compliance testing—handled entirely by the company’s own teams.

This approach has allowed Push Gaming to establish a distinctive style: its games are known for high volatility, strong max win potential, and complex special feature structures. The studio frequently incorporates mechanics such as Bonus Buy, symbol collection, grid-based gameplay, and its proprietary Push-Up™ feature, which enables progressive vertical expansion of the game grid.

The portfolio includes: Jammin’ Jars, Jammin’ Jars 2, Fat Rabbit, Fat Santa, Big Bamboo, Razor Shark, Razor Returns, Wild Swarm, Tiki Tumble, Dinopolis, Boss Bear, Mad Cars, Mad Circus, Retro Tapes, Generous Jack, 10 Swords, Land of Zenith, Nightfall, Bison Battle, Fire Hopper, among others.

Market Coverage and Partnerships

Push Gaming operates exclusively in regulated markets. Its games are certified and live in jurisdictions including: the United Kingdom, Malta, Netherlands, Romania, Sweden, Denmark, Germany, Bulgaria, Serbia, Estonia, Lithuania, Latvia, Czech Republic, Gibraltar, and Ontario (Canada).

The studio works directly with major operators such as LeoVegas, Kindred Group, Betano, Mozzart Bet, Coolbet, and Rootz. In addition, it distributes content through aggregator platforms like Relax Gaming, SoftSwiss, iSoftBet, EveryMatrix, and Pariplay, ensuring broad market reach and flexible integration options.

All games are delivered via Push Gaming’s own RGS (Remote Gaming Server), allowing full control over game performance, updates, and compliance. The backend infrastructure is built with modern technologies.

Industry Presence

Push Gaming employs over 250 people across offices in London, Malta, and Central & Eastern Europe. The company was founded by and continues to be led by James Marshall, who has served as CEO since its inception. Despite its acquisition by LeoVegas Group, the studio retains operational independence and continues to build premium slot content under its own brand.

Push Gaming does not engage in traditional sports sponsorships or mass-market campaigns but maintains a strong B2B presence at industry expos such as ICE London, SiGMA, and iGB Live. The studio has received multiple nominations at events like the EGR B2B Awards, SBC Awards, and AskGamblers Awards, and was recognized by the Kongebonus Awards as Slot Provider of the Year.