Raketech

History of Raketech

Raketech was established in January 2010 as an online poker affiliate focused on lead generation for the Scandinavian market. Over time, the company transformed significantly, developing a strong reputation in the affiliate marketing space. Starting with its first in-house product, Norake4u, Raketech soon shifted its attention to the online casino sector, expanding its services and targeting a broader audience.

The company then adopted an aggressive M&A strategy to acquire new products and enter untapped markets, which complemented its organic growth. In 2016 the company’s efforts were recognized when it won the EGR Affiliate of the Year award.

The following years saw continued expansion as Raketech made significant moves, including being listed on Nasdaq First North Premier in 2018. The same year, the company acquired Shogun Media, further solidifying its position in the market. In 2020, Raketech expanded into the U.S. market by acquiring American Gambler and adapting to changing work environments by shifting to remote operations.

Services

Raketech offers a diverse range of affiliate and performance marketing services designed to guide users towards informed decisions, while driving traffic for its business partners. These services include:

• Affiliate Marketing: Raketech operates well-known sites such as CasinoGuide.se and TurtleBet.com, offering casino reviews, betting advice, bonus promotions, and sports data.
• Performance Marketing: The company utilizes comparison sites, social media products, and community platforms to help partners increase user engagement.

Raketech’s Product Portfolio

Raketech offers a diverse range of products designed to guide users in the iGaming market, focusing on casino and sports betting enthusiasts. Their portfolio includes:

• Comparison Products: Users can compare online gaming services, gaining insights into operators and their offerings.
• Community Platforms: Raketech manages sites that foster user interaction and the sharing of gaming experiences.
• Guide Products: The company provides detailed guides on online casinos, helping users navigate the iGaming world.
• Social Media Products: The company leverages social media to drive traffic and engage users.
• Online Sports Betting Products: Raketech’s platforms provide sports news, results, statistics, and odds for enthusiasts.

Responsible Gambling

Raketech places a strong emphasis on responsible gambling practices, focusing on player safety and protecting minors. They refrain from misleading advertising and highlight the risks associated with gambling addiction, aligning with local regulatory frameworks.

Their content is designed to promote a safe and secure experience, ensuring that gambling is viewed as a form of entertainment rather than a source of financial risk. Raketech welcomes regulations protecting consumers and supports the long-term sustainability of the iGaming marketing industry. They work closely with operators and stakeholders to ensure ethical promotion and advertising of gambling products.