Smartico

Unified Platform Drives Retention

Smartico’s core offering is a unified CRM automation and gamification platform. They designed it to simplify an operator’s technology stack while dramatically improving player engagement. The founders, driven by a shared passion for innovation, launched the company. They believed existing market solutions were overly complicated, rigid, and expensive. Their mission: create an easy-to-use solution. This solution had to be flexible enough to align with any brand identity and capable of engaging players effectively throughout their entire lifecycle.

The platform is built on a commitment to personalization and efficiency. Smartico utilizes real-time automation, advanced gamification mechanics, and actionable insights. By integrating these elements, Smartico helps operators optimize every player interaction. This focus offers tangible benefits, such as reducing bonus costs. It simultaneously enables the creation of dynamic, player-focused campaigns that drive higher conversion and retention rates.

Technical Excellence and Customer Focus Guide Growth

Smartico is based in Bulgaria and has representation in Ukraine and Israel. The company lists its guiding principles as Technical Excellence, a Customer-Oriented Mindset, World-Leading Product Development, and Unrivaled Security & Privacy. Smartico focuses on delivering high-end, cutting-edge solutions, viewing software as its core passion. These solutions aim to set new industry standards.

Their approach to product development is highly collaborative. Customer feedback shapes new features, ensuring the platform remains uniquely tailored to the specific and evolving needs of the iGaming industry. Since its founding, the company has grown significantly. They now have a team of over 40 experts and partner with hundreds of operators worldwide. A robust client structure supports this growth: every client works with a dedicated Success Manager for exceptional support and collaboration.

Modern Tools for a Fast-Paced Industry

Smartico’s specializations highlight its comprehensive focus on modern marketing and retention technologies. These include Gamification, CRM Automation, Real-time marketing, Loyalty Systems, Retention Marketing, and dedicated solutions for both iGaming Gamification and Sport Gamification. The company positions itself as a partner in growth, providing the necessary tools, expertise, and support. This helps clients succeed and maintain highly engaged player bases.

The platform’s continuous evolution is critical. Smartico commits to releasing new features on a monthly basis, a necessity in the fast-paced and competitive iGaming sector. Smartico’s mission is clear: empower growth. They do this by enabling businesses to seize opportunities and drive sustainable success, primarily through advanced technology that helps companies excel in both online and retail markets.