SOFTSWISS

The Story Behind SOFTSWISS

Founded in 2009 by Ivan Montik, SOFTSWISS began as an online auction software developer before transitioning to iGaming in 2012. The shift proved to be a turning point, positioning the company as an early adopter of blockchain technology in gambling. In 2013, SOFTSWISS became the first iGaming provider to introduce Bitcoin-friendly casino solutions, expanding payment options for operators and players.

Today, the company is headquartered in Malta, with additional offices in Poland and Georgia, employing over 2,000 professionals from more than 30 countries. Its focus on technology-driven solutions and market expertise has enabled significant global expansion, making it a key provider for online gaming businesses.

A Comprehensive Product Portfolio

SOFTSWISS offers a broad range of products designed to support iGaming operators at every stage of their business. By integrating cutting-edge technology with a flexible, modular approach, the company provides solutions that help brands scale, engage players, and optimize operations.

Game Aggregator

The SOFTSWISS Game Aggregator connects operators to over 27,800 games from more than 280 providers, making it one of the largest casino content hubs in the industry. It offers a wide range of games, including slots, table games, live casino, crash games, virtual sports, and lotteries. The platform is designed for seamless API integration, allowing operators to quickly expand their game selection and efficiently manage content.

One of its key features is the Tournament Tool, which enables operators to organize competitions with selected game providers. It allows casinos to set up leaderboards, track real-time progress, and configure progressive prize pools, adding an extra layer of engagement for players. Additionally, the platform supports crypto betting, though availability depends on individual game providers, as not all titles support digital currencies.

Sportsbook Platform

The SOFTSWISS Sportsbook Platform is a fully managed sports betting solution that can function as a standalone product or an integrated extension of an online casino. It provides access to over 200 sports and 2000 betting markets, covering major leagues such as the Premier League, NBA, UFC, and esports tournaments.

The platform features advanced risk management tools, allowing operators to optimize margins, control exposure, and detect suspicious betting patterns. Its multi-tiered bonus system supports free bets, cashback, and accumulator bonuses, enabling targeted promotions for different player segments.

Jackpot Aggregator

The SOFTSWISS Jackpot Aggregator is a flexible tool that enables operators to configure customized jackpot campaigns. It allows the implementation of various jackpot models, including progressive, fixed, and time-based jackpots, giving operators extensive promotional flexibility.

Industry data suggests that brands using the Jackpot Aggregator can achieve up to a 15% increase in total betting volume, though the success of campaigns depends on execution and player engagement. While the aggregator is widely used in online casinos, its expansion into sports betting is still in development.

Affilka

Affilka by SOFTSWISS is an affiliate management platform tailored for iGaming operators. It provides advanced tracking, automated commission calculation, and real-time analytics dashboards, helping operators optimize their affiliate programs.

Currently serving over 440 operators, Affilka has proven to be an effective tool for driving traffic and player acquisition through affiliate marketing. Some operators have reported up to a 20% monthly increase in new player registrations, though results vary based on marketing strategies and target markets.

Affilka supports flexible commission models, including revenue share and hybrid CPA models, allowing operators to tailor their partnerships. Additionally, its automated payment processing simplifies transactions, supporting multiple payment methods, including cryptocurrencies—though crypto availability depends on individual operator integrations.

Global Growth and Expansion

SOFTSWISS continues to expand its market presence through acquisitions and strategic partnerships. The company recently acquired Turfsport in South Africa and secured a stake in Ously Games GmbH in Europe, strengthening its foothold in key markets. In Latin America, SOFTSWISS has appointed Formula One legend Rubens Barrichello as a non-executive director, overseeing regional operations.

The company’s approach to innovation has been recognized with multiple industry awards, particularly in the area of crypto gambling software. Its continued investment in AI-driven analytics, gamification, and blockchain technology reflects an ongoing commitment to meeting the evolving needs of the iGaming sector.

As the industry develops, SOFTSWISS remains focused on refining its ecosystem, offering operators the tools needed to stay competitive in a fast-changing regulatory and technological landscape.