Super Group
Super Group (SGHC) Limited is a global online sports betting and gaming holding company headquartered in Guernsey. Founded in 2021, it operates through two major consumer brands – Betway and Spin – and is publicly traded on the New York Stock Exchange under the ticker SGHC.
About
History of Super Group
Super Group was formed in 2021 through a business combination with Sports Entertainment Acquisition Corp., a Special Purpose Acquisition Company (SPAC). This move gave the company direct access to capital markets, allowing it to fund global growth and strengthen its position in the regulated iGaming industry. The company’s structure was designed to support the international scaling of its core brands while maintaining operational flexibility and compliance.
From its inception, Super Group adopted an aggressive expansion strategy, rapidly entering new regulated markets and securing strategic partnerships with sports organizations and technology providers.
Brands and Services
- Betway: Betway is Super Group’s flagship online sports betting brand, offering a wide range of markets across major and niche sports. The platform is known for its user-friendly design, competitive odds, and extensive in-play betting options. It maintains more than 60 brand partnerships with professional teams and sports organizations, contributing to strong global brand recognition.
- Spin: Spin is a multi-brand online casino platform catering to a diverse audience of casino players. It offers a comprehensive portfolio of slots, table games, live dealer experiences, and progressive jackpots. The platform uses proprietary data analytics to create tailored player journeys and drive user engagement. Spin also relies on secure, scalable gaming software to ensure operational stability and compliance.
Technology and Strategic Growth
Super Group’s growth strategy includes direct investment in proprietary technology. In 2024, the company acquired full ownership of its sportsbook technology from Apricot for approximately €140 million. This move enhanced product control, improved scalability, and positioned the company for future acquisitions and platform development.
In addition to in-house technology, Super Group leverages data analytics and targeted marketing tools to optimize customer acquisition and retention across markets.
Super Group operates in over 20 regulated jurisdictions and continues to expand its footprint through licensing, compliance, and market-specific offerings. Notable markets include the United States (Connecticut), Brazil, and South Africa, where localized strategies have helped establish a competitive edge.
Responsible Gaming Framework
To support safer gambling, Super Group provides customers with a robust suite of responsible gaming tools. These include self-exclusion options, deposit and session limits, time-outs, and reality checks. The company also ensures users have access to support resources for gambling-related concerns.
Super Group utilizes advanced monitoring systems and behavioral analytics to detect potentially harmful gambling patterns. When necessary, it intervenes early to minimize risk and protect vulnerable individuals. Its proprietary marketing and data analytics platform not only tailors user experiences but also reinforces responsible gaming messaging and flagging mechanisms.
The company is also an active participant in broader industry initiatives. It collaborates with organizations such as Gamstop and the International Betting Integrity Association (IBIA) to enhance gambling awareness, promote social responsibility, and uphold betting integrity standards.
Regulatory Compliance Across Jurisdictions
Operating in over 20 regulated markets across Europe, the Americas, Africa, and Asia-Pacific, Super Group adheres strictly to all local regulatory frameworks. This includes robust implementation of anti-money laundering (AML) measures, customer due diligence, and data protection policies.
Compliance processes are deeply integrated into the company’s operational framework. Super Group applies comprehensive risk management protocols, continuously updates its systems to meet evolving regulations, and works closely with regulators to maintain transparency.
Leadership and Vision
Led by CEO Neal Menashe, Super Group continues to focus on innovation, operational excellence, and global market growth. Menashe has guided the company through key milestones, including public listing, technology acquisitions, and geographic expansion. His leadership has shaped Super Group into a forward-looking, technology-driven operator with a clear emphasis on long-term sustainability.
Super Group is a rapidly growing, publicly traded iGaming holding company with global reach. Through its two core brands, Betway and Spin, it offers a comprehensive range of sports betting and casino products. Backed by proprietary technology and a strong focus on regulatory compliance, Super Group is well-positioned for continued expansion in the evolving global online gaming landscape.