Superbet

History of Superbet

Superbet, founded by Sacha Dragic in 2008, aimed to revolutionize the betting industry in Romania. The company opened its first retail betting shops in January 2009, marking the beginning of its revenue generation. Superbet focused on expanding its land-based outlets and soon began offering online betting, investing in modern technologies.

In just a few years, Superbet expanded its network to over 1,200 land-based outlets in Romania. The company then set its sights on expanding into international markets. Now, Superbet operates in over 12 countries and employs over 5,000 people worldwide, including in Romania, Poland, Belgium, Serbia, Croatia, Malta, Cyprus, and Brazil.

In May 2019, Blackstone invested €175 million, acquiring a minority stake in Superbet. This investment helped Superbet strengthen its position in Romania and supported its expansion into Central and Eastern Europe. In February 2025, Superbet secured a €1.3 billion refinancing agreement with Blackstone and HPS Investment Partners.

In 2021, Superbet acquired Napoleon Sports & Casino, a Belgian operator, in a deal valued between €350 million and €400 million. The company achieved a major milestone in November 2024 by becoming the first regulated bookmaker in Brazil, paying R$30 million (US$5.2 million) in concession fees to the government.

Core Services

Superbet has earned the “Best Sports Betting Operator” award at the Central and Eastern Europe Gaming Conference (CEEGC) multiple times. The company offers a range of services to cater to all types of players, from sports betting to casino games and virtual sports. Here’s a closer look at its key offerings:

• Sports Betting: Superbet offers both pre-match and live betting on various sports, including football, basketball, tennis, and esports. The platform also provides competitive odds, accumulator bonuses, and special features like “Super Odds” for enhanced payouts. One notable promotion is the “Super Advantage” program, allowing players to save their betting slips under certain conditions.
• Casino Gaming: The platform offers a wide selection of casino games, including slots, table games (like blackjack and roulette), and live dealer games. These games are powered by top-tier providers, ensuring high-quality gameplay for users.
• Virtual Sports: Superbet also provides virtual sports betting, where users can wager on simulated events. These fast-paced events feature realistic graphics, offering players an engaging experience.

Key Sponsorships

Superbet actively engages in sponsorships across sports and entertainment, forging relationships with sports organizations and fans. Here are some of its key sponsorships:

• Lech Poznań: In July 2023, Superbet became the strategic sponsor of Lech Poznań, one of Poland’s top football clubs. The agreement allows fans to support the club’s youth academy through their betting activities, with a portion of deposits and profits directed towards youth training programs.
• Polish Sports: Superbet also sponsors a variety of Polish sports organizations, including Górnik Zabrze, GKS Tychy, Stomil Olsztyn, and the Polish ski jumping team. The company was recognized as the best sponsor of Polish sports at the 2023 Sport Biznes Polska gala.
• Brazilian Football and Entertainment: In Brazil, Superbet sponsors clubs like São Paulo FC and Fluminense FC, along with state championships and Copa do Nordeste. The company also supports cultural events, including Carnaval 2025 and major music festivals like Lollapalooza and Rock in Rio.
• Kings League Brasil: Superbet is the master sponsor of the Kings League Brasil, a dynamic 7-a-side football league that combines sports with entertainment.
• LALIGA Partnership: In Romania, Superbet signed a strategic sponsorship agreement with LALIGA to enhance fan engagement and support top-level football.

Licenses

Superbet holds licenses in multiple countries and complies with local regulations to ensure safe gaming environments. It is a member of the European Gaming and Betting Association (EGBA), contributing to initiatives for responsible advertising, safer gambling practices, and compliance with EU anti-money laundering regulations.

In 2020, Superbet joined the International Betting Integrity Association (IBIA) to strengthen betting integrity worldwide. By leveraging IBIA’s monitoring system, Superbet ensures transparency and protects its operations from corruption.

Responsible Gaming

Superbet prioritizes responsible gaming, offering players tools to control their activity. Players can set gaming limits to avoid excessive spending. The company encourages responsible gambling and provides access to information about the risks of gambling and support for individuals with gambling problems.