Symplify

About the Company

Symplify is a Stockholm-based technology provider focused on CRM, AI personalization, and multichannel communication for iGaming and online entertainment. With over two decades of expertise, the company supports casinos, sportsbooks, and gaming operators who want to increase engagement and player lifetime value. Its approach is to simplify complex communication processes and make personalized marketing scalable.

The company combines advanced technology with practical marketing knowledge. As a result, operators can design customer journeys that are measurable, compliant, and data-driven. By doing so, Symplify ensures brands deliver consistent, targeted, and meaningful experiences across regulated markets.

Product Portfolio

Symplify’s portfolio centers on its CRM and marketing automation platform, tailored to iGaming needs. The system connects email, SMS, push notifications, on-site messaging, and social channels. In this way, operators can manage consistent communication across every player touchpoint.

A major strength is its AI engine, which uses predictive modeling and behavioral data to optimize campaigns and segment audiences more precisely. In addition, the platform supports conversion optimization, loyalty programs, and player journey orchestration. Its open API framework allows integration with casino platforms, data providers, and affiliate systems. Because of this flexibility, Symplify fits both established and emerging markets.

Business Strategy

Symplify’s strategy highlights innovation, compliance, and scalability. The company builds long-term partnerships by offering personalized support and strategic consultancy. Moreover, it invests heavily in machine learning and automation to help operators cut costs and improve engagement efficiency.

By focusing on customer needs and maintaining transparency, Symplify positions itself as a reliable partner for growth. It continues to adapt to regulatory frameworks in Europe, North America, and Latin America. This international reach strengthens its standing as a frontrunner in CRM and communication solutions for iGaming.

Market Recognition and Operations

Symplify operates from offices in Sweden, Canada, and Malta. From these hubs, it delivers solutions to clients across several continents. The company is widely recognized for innovation in CRM and for transforming communication strategies for both tier-one and mid-sized operators.

It works with leading brands and continues to refine its products to match market demands. In addition, Symplify emphasizes responsible gaming communication, ensuring operators can meet social responsibility standards. This consistent commitment has secured its reputation as a trusted partner in the global iGaming technology landscape.