VBET

Founded in 2003 in Yerevan, Armenia, VBET has grown from a small local brand into a globally recognized iGaming operator. With a strong technology backbone and broad regulatory presence, the company delivers sports betting, casino, poker, and fantasy sports experiences to players across Europe and beyond.

About

Vivaro and BetConstruct

VBET’s story began under the brand name Vivaro, launched by brothers Vigen and Vahe Badalyan with just four employees. In 2004, the company took a pioneering step by launching one of Armenia’s first online betting websites – marking the start of digital gambling in the country. By 2009, Vivaro had grown to operate over 300 betting shops, securing its position as the market leader in Armenia.

The launch of BetConstruct in 2011 marked a major turning point for the company. Created by the founders as an in-house technology platform, BetConstruct was designed to accelerate product development and provide full control over the company’s betting services. It has since powered VBET’s entire portfolio – including sportsbook, casino, poker, and other verticals – while also evolving into a global B2B software provider serving other operators worldwide.

Rebranding and Global Licensing

In 2014, the company rebranded as VBET and obtained a license in Curaçao, officially beginning its international journey. A year later, VBET secured a Malta Gaming Authority (MGA) license, enabling entry into European markets. Between 2017 and 2019, the company expanded further by gaining approval from the UK Gambling Commission and France’s ANJ regulator.

By 2018, VBET had established a presence in 12 European countries – including Germany, Finland, Latvia, Malta, Slovakia, and Slovenia – and opened its first retail betting shop outside Armenia in Berlin. The launch of sports betting in France in 2019, along with its high-profile partnership with Arsenal FC, further elevated VBET’s brand visibility on the global stage.

Services and Products

VBET offers a wide portfolio of betting and gaming products:

  • Sports Betting: Covers more than 40,000 pre-match events and 30,000 live events monthly, across over 40 sports including football, tennis, basketball, horse racing, and esports.

  • Casino: Hosts over 2,000 games, including slots, jackpots, table games, and live casino titles from top-tier providers.

  • Poker: Online poker tables integrated directly into the platform.

  • Skill Games and Fantasy Sports: Added to increase user engagement and offer diversified content.

  • Financial Betting: Provides opportunities to place bets on financial market trends.

VBET’s proprietary technology, powered by BetConstruct, enables fast product development, scalability, and seamless integration. The company also offers a mobile app with key features such as BetBuilder, live streaming, and cash-out options.

Strategic Partnerships and Brand Growth

Since 2019, VBET has been the official betting and gaming partner of Arsenal FC, significantly raising its international brand profile. The company also invests in marketing campaigns such as France’s “Victoire au bout des doigts” to drive brand awareness and regional engagement.

VBET’s sponsorship portfolio includes long-term deals with two prominent Ligue 1 clubs. It has partnered with AS Monaco since 2020, with the agreement extended in 2025 through the 2029/2030 season. VBET branding appears on players’ shorts, training kits, and throughout the Stade Louis-II. The deal also includes exclusive content collaborations shared across platforms with over 26 million followers, fan activations, and the support of ambassador Youri Djorkaeff, a Monaco legend.

Since 2022, VBET has also served as the official betting partner of OGC Nice, with visibility at the Allianz Riviera stadium, on team apparel, and at training facilities. The partnership focuses on joint marketing initiatives, fan contests, and exclusive digital content.

VBET also plays a significant role in Ukrainian football, acting as the premium sponsor of the national team since 2021. The deal covers both men’s and women’s teams and has been extended beyond its initial three-year term. VBET also serves as the title partner of the Ukrainian Premier League (VBET UPL) and the Ukrainian Cup, and it supports seven clubs within the domestic league. National team head coach Serhiy Rebrov joined as an ambassador in 2023, reinforcing the brand’s commitment. Campaigns such as “free bets for national team goals” connect fans and bettors in patriotic and engaging ways.

In December 2023, VBET signed a three-year deal as the European regional betting partner of the Argentina national football team. This high-profile partnership strengthens brand visibility across Europe and aligns VBET with one of the most popular and successful teams in international football.

Regulatory Commitment and Compliance

VBET holds licenses in several major jurisdictions, including:

  • Malta (MGA)

  • United Kingdom (UKGC)

  • France (ANJ)

  • Curaçao

  • Germany, Latvia, Slovakia, Slovenia, and Gibraltar

The operator is committed to responsible gambling, with a focus on player protection and regulatory compliance. It continually updates its policies and systems to align with changing legal standards across markets.

VBET operates in more than a dozen countries across Europe, with tailored platforms that offer localized content and language support. Its physical presence remains strong in Armenia and Germany, with retail betting locations complementing its online offerings. The company is also actively expanding into emerging markets such as Brazil and India, aiming to diversify its global footprint.

Growth of VBET

VBET has grown from a local pioneer in Armenia to a global iGaming brand. Its use of proprietary technology, comprehensive product portfolio, and commitment to regulated growth make it a key player in the international gambling market. With continued expansion, strategic partnerships, and a focus on innovation, VBET remains well-positioned to compete at the highest level in the evolving iGaming landscape.