Xtremepush

Company Profile and Industry Recognition

Xtremepush operates as a provider of software dedicated to customer engagement management, employing between 51 and 200 staff members. The company maintains a global presence, with offices in London, New York, and São Paulo, in addition to its Dublin base.

Its platform is utilised by over 250 brands worldwide, including major iGaming entities such as Superbet, LiveScore, Betsson Group, Virgin Bet, and kwiff.

The company’s industry standing is highlighted by its inclusion in the 2019 and 2020 Gartner Magic Quadrants for Mobile Marketing Platforms, alongside multiple industry accolades, including awards for “Marketing & Services Provider of the Year.”

Their successful application of their technology is demonstrated in case studies, such as the one with Funstage (Greentube-Novomatic), which reported a substantial increase in Lifetime Value (LTV) through the platform’s use.

The Unified Customer Engagement Platform

The core offering from Xtremepush is an Omnichannel Customer Engagement Platform powered by a built-in Customer Data Platform (CDP). This architecture is critical to achieving a true Single Customer View, which is the foundation for driving personalised and relevant communication.

The platform’s capabilities are comprehensive, covering Segmentation, Scheduling, App Analytics, Web Push, In-app messaging, Email, and Marketing Automation Software.

By integrating AI and gamification features, the solution helps operators process real-time data to create lifecycle-specific customer journeys designed to increase engagement, conversion rates, and revenue. The overarching goal of the unified solution is to prioritise customer retention by enabling brands to understand their customers better and deliver improved player experiences at scale.