Britbet and UK Tote Group Extend Partnership Until 2030
Britbet Racing and the UK Tote Group have solidified their collaboration, extending their partnership to 2030, which will further enhance pool betting services. This renewed agreement builds upon their existing alliance, which began in 2018, and aims to strengthen their position in the market.

Continued On-Course Management
Britbet will maintain its role in managing on-course services, while the Tote will continue to oversee pooled operations.
This integrated strategy combines liquidity from the majority of Britbet’s partner racecourses, which includes major venues under the Jockey Club and large independent tracks.
This unified approach is designed to streamline operations and enhance the overall betting experience for customers. The partnership ensures a consistent and reliable service across all participating venues.
Growth and Innovation Through Collaboration
The partnership has been instrumental in introducing innovations such as the Tote Guarantee in 2020, which ensures competitive pricing on win bets.
These developments have significantly boosted the sector, with Britbet’s on-course turnover reaching £72m in 2024, marking a 26% increase since its launch year.
The collaboration has also facilitated the integration of international markets through the World Pool initiative, which has generated substantial revenue for the sport.
International Revenue and Future Initiatives
The World Pool initiative has been a key factor in generating revenue, contributing over £50m to British and Irish racecourses since its inception in 2019.
This initiative pools resources from global betting markets for high-profile events, demonstrating the power of international collaboration.
Nigel Roddis, Managing Director of Britbet, stated, “The delivery of a daily pool betting service ranges from 500+ staff on each day of the Cheltenham Festival, through to meetings where everyone knows each other on a weekday Winter evening.”