BVGroup Enters SaaS Space with Rhino Entertainment Partnership
BVGroup has signed its first Software-as-a-Service (SaaS) deal with Rhino Entertainment Group, enabling the launch of a new global sportsbook and casino brand called Puntit. The move signals BVGroup’s strategic shift toward a tech-led B2B model, providing full platform support to third-party operators.
Strategic Expansion Into SaaS
BVGroup, known for operating brands such as BetVictor Casino, Parimatch UK, and talkSPORT BET, is expanding its role in the iGaming industry by offering its proprietary platform as a SaaS solution. The new model allows partner operators to maintain complete control over their brand while running on BVGroup’s technology.
This marks a departure from traditional white-label models and aligns with BVGroup’s plan to position itself as a full-service platform provider in the sportsbook and casino space.
Rhino To Launch Puntit Using BVGroup Technology
Rhino Entertainment Group will be the first operator to use BVGroup’s SaaS offering. Known for its flagship brand CasinoDays, Rhino will now enter the sportsbook vertical through Puntit, a new brand designed for international markets. The launch, set for 2025, will combine Rhino’s customer acquisition capabilities with BVGroup’s proprietary sportsbook tech.
Ross Parkhill, CEO of Rhino Entertainment Group, stated:
“We are thrilled to partner with BVGroup to launch Puntit. Their technology and sportsbook expertise perfectly complement our strengths in customer acquisition and market expansion. This collaboration allows us to bring a best-in-class sportsbook and casino experience to new audiences globally while maintaining full control of our operations. We look forward to a successful launch and a long-term partnership.”
A Milestone For BVGroup’s B2B Strategy
For BVGroup, this partnership represents a major step in building out its platform-as-a-service capabilities. According to Max Konrad, Director of B2B at BVGroup:
“This partnership with Rhino Entertainment Group is a major step in our journey to becoming a leading sportsbook and online casino platform provider. Our proprietary sportsbook technology, combined with Rhino’s proven player acquisition expertise, creates the perfect synergy to launch our first SaaS client in 2025. We are excited to support Rhino in their expansion and to showcase the scalability of our platform.”