Promoting Responsible Gambling in Canada
As a well-known figure, particularly in Toronto where he played during the 1999-2000 NBA season, McGrady’s involvement is aimed at raising awareness of responsible betting behaviors among BetVictor’s Canadian customers.
His role will emphasize the importance of safe and responsible gambling within the iGaming sector in Canada.
McGrady’s Statement on the Role
Speaking about his new position, McGrady said: “Safer gambling is an important issue across Canada and I look forward to helping to promote this message alongside BetVictor to encourage Canadian customers to bet and play safely and responsibly.”
BetVictor’s Expanding Partnerships
Earlier in 2023, BetVictor expanded its sports partnerships, including becoming the official betting partner for British boxer Joe Joyce during his rematch against Zhilei Zhang.
The company continues to enhance its visibility in key markets, while prioritizing its commitment to responsible gaming initiatives.
BVGroup’s CCO on the Appointment
Brent Almeida, BVGroup CCO, expressed his enthusiasm about the new partnership:
“We are thrilled to have signed Tracy McGrady to BetVictor to promote Safer Gambling. Tracy is a perfect role model, with an amazing career across 16 seasons in the NBA. Aligning with him is a perfect fit for the BetVictor brand.”